Pixmania signs agreement with Carrefour

30 June 2011

For immediate release

Dixons Retail plc

Pixmania signs agreement with Carrefour

Dixons Retail plc, one of Europe's largest specialist electrical retailing and services companies, today announces that Pixmania has signed an agreement with Carrefour to develop its non-food internet offer.

Under this agreement, Pixmania, one of Europe's leading pure play multi-specialist etailers, will deliver a multichannel website in a number of European countries for Carrefour's non-food offer, utlilising its market-leading 'E-merchant' platform.

Through the Carrefour website, customers will have access to a range of non-food products from Carrefour's existing product range together with an extended product range through Pixmania. Pixmania will also support a market place platform for Carrefour customers to access a range of additional products from third party merchants.

Pixmania through its e-merchant platform provides technological solutions and expertise that has enabled Pixmania to become the leading online sales retailer for a number of non-food categories in some of the 26 markets in which it operates.

Utilising its e-merchant platform Pixmania is growing its corporate customer base in Europe providing retailers with an e-commerce solution to implement their pure play and multi-channel strategy. E-merchant has already been rolled out to the Currys, PC World and Dixons.co.uk websites and also includes Bouygue Telecom as well as a number of clients in the fashion and luxury industry, including ST Dupont, Sud-Express and Brand Bazaar.

Steve Rosenblum, President of PIXmania commented:

"We are delighted to sign this agreement with Carrefour that recognises the strength of Pixmania's e-merchant operating platform. We are proud to partner with Carrefour by participating in the implementation of one of the most advanced multi-channel strategies in Europe. E-merchant is a strong, customer-focused platform, and ideal to support Carrefour's non-food multichannel strategy."

Lars Olofsson, Carrefour's CEO, stated: "This new partnership marks a major step in the development of Carrefour's multi-channel strategy. Our alliance with Pixmania, one of the leaders in e-commerce with operations in 26 countries and covering over 20 product universes, will enable us to offer our customers enriched non-food product lines, primarily in electronic appliances, photo, video and sound, as well as a flexible multi-channel shopping experience between our stores and the internet at the European level."

Investor Relations:

David Lloyd-Seed Group Communications Director 01727 205065

Press and Media:

Mark Webb Head of Media Relations 01727 205019

Laura Cummings Brunswick Group 020 7404 5959

Information on Dixons Retail plc is available athttp://www.dixonsretail.com

About Carrefour

With aproximately 16.000 stores in 33 countries and more than 470 000 employees, Carrefour is the largest retailer in Europe and the second largest worldwide. For over forty years, Carrefour has been a partner in the day-to-day lives of more than twenty million customers in Europe, Asia and Latin America. The Group combines different store formats - hypermarkets, supermarkets, convenience stores and cash & carry outlets - constantly adapting to its customers' consumption patterns, and offering the lowest prices on a large range of products and services. With more than 3 billion cash transactions per year, the Group, through its activities, has an economic, social and environmental responsibility and commits to the quality of its products and the security of its customers.

About Pixmania

The Pixmania Group, created in 2000, is one of the largest e-commerce businesses in Europe, with a turnover of 890 million Euros in 2010/2011* and approximately 1,400 employees. Its BtoC (Pixmania.com, Webhallen.com) and BtoB (Pixmania-pro.com) activities generate more than 30 million unique visitors a month. An entrepreneurial approach and strong values such as creativity, efficiency, ethics, ambition and high standards have contributed to Pixmania's ongoing success. Pixmania applies innovative market strategies on an international level, leading to a pan-European presence in 26 countries and 17 languages. The Group is also a pioneer in multi-channel sales, opening bricks-and-mortar pick-up stores in major European cities. E-merchant provides a platform and services that enable its clients to build and run successful international e-commerce businesses. e-merchant covers a range of e-commerce processes according to the specific needs of individual clients, such as designing and hosting an e-store, but also provides a powerful set of tools for its clients. e-merchant won the e-commerce Awards 2010 as the best solution for international Expansion.