PDMR AND/OR INSIDER DEALING NOTIFICATION

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Steven Esom

2

Reason for the notification

a)

Position/status

Person closely associated with Diana Hunter (CEO of Conviviality Plc)

b)

Initial notification/Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Conviviality Plc

b)

LEI

213800QZEVZPBN5XA643

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary Share of £0.0002 each

GB00BC7H5F74

b)

Nature of the transaction

Sale of Ordinary Shares

c)

Price(s) and volume(s)

Price(s)

Volume(s)

£ 3.371

30,000

[Note - if the sale is effected in tranches at different prices, add rows for each tranche/price]

d)

Aggregated information

Price(s)

Volume(s)

£ 3.371

30,000

e)

Date of the transaction

2017-07-19

f)

Place of the transaction

London Stock Exchange