7th Feb 2007 09:30
Vodafone Group Plc07 February 2007 MYSPACE LAUNCHES EXCLUSIVE MOBILE PARTNERSHIP WITH VODAFONE MySpace's First European Mobile Partnership to offer MySpace Mobile on Vodafone London and Newbury 7 February 2007. MySpace.com, the world's leading lifestyleportal, and Vodafone announced today an exclusive partnership to offer Vodafonecustomers a MySpace experience via their mobile phones. The deal marks the firstextension of Fox Interactive Media's leading network of sites into the Europeanmobile marketplace. Launching first in the UK, the partnership will enable millions of Vodafonecustomers to access MySpace Mobile, allowing them to edit their own MySpaceprofiles, find and add friends, post photos and blogs and send and receiveMySpace messages while on the move. MySpace Mobile will be pre-loaded on future, selected Vodafone handsets to offercustomers an 'out of the box' experience, and available for download fromVodafone live!. "This partnership brings together the world's number one lifestyle portal andthe world's leading mobile operator," said Colin Digiaro, Senior Vice President,Corporate Development, International, MySpace. "Millions of people use MySpaceas their primary means of communicating with family and friends, so it's vitalwe make this available on the move. Whether it's adding new friends, sendingmessages, or uploading photos, the ability to access MySpace functionality fromyour mobile adds a new dimension to the experience." "Today's announcement is a great example of Vodafone empowering its customerswith new, internet-based services on their Vodafone live! handsets, helpingpeople make the most of their time," said Frank H. Rovekamp, Global ChiefMarketing Officer, Vodafone. "Teaming up with the world's leading onlinecommunity means that people can take the MySpace experience anywhere and enjoyit anytime." "The Vodafone partnership underscores Fox Interactive Media's commitment toextending its network of websites to mobile devices on a global basis," saidJohn Smelzer, Senior Vice President and General Manager of Mobile for FoxInteractive Media. "Our goal is to empower our audience to connect and interactwith our sites whenever and wherever they choose, and we're off to a great startwith Vodafone." MySpace Mobile on Vodafone provides the most compelling MySpace features andfunctionality, translated for a rich, easy-to-use experience on a mobile. Italso enables people to keep in touch via mobile with their MySpace friends onthe web. The features include: * Upload and View Photos: Select photos stored on the mobile and upload them to a MySpace profile, as well as view photos already uploaded on any MySpace profile. * Respond to Mail: Send messages to MySpace friends and read and reply to messages from a mobile or PC. * Manage Your Community of Friends: View and manage friend requests and perform basic friend searches. * Post Comments or Blog Entries: Update and comment on blogs throughout the day while on the move. * View Friends: View the friend list of any MySpace profile. * View Groups: View the group list of any MySpace profile. -ends- For more information, please contact: MySpace: Chris McCafferty / 07801 109 654 / [email protected] Vodafone: Group Media Relations / 00 44 1635 664444 Notes to Editors About Vodafone Vodafone is the world's leading international mobile telecommunications groupwith equity interests in 25 countries across 5 continents as at 31 December2006, as well as 35 partner networks. By the end of January, Vodafone announcedit had over 200 million proportionate customers worldwide. For furtherinformation, please visit www.vodafone.com About MySpace: MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portalfor connecting with friends, discovering popular culture, and making a positiveimpact on the world. By integrating web profiles, video, mobile communications,instant messaging and more, MySpace has created a global connected communitywith a wide array of communication choices. As the world's top-ranked web domainin terms of page views*, MySpace is the most widely-used and highly-regardedsite of its kind. MySpace's international network includes localized communitysites in the United States, the United Kingdom, Japan, France, Germany,Australia, Italy, and Ireland. * Among the top 2000 domains comScore Media Metrix, November 2006. For more information on comScore Networks, please go to www.comscore.com. About Fox Interactive Media A division of News Corp. (NYSE: NWS), Fox Interactive Media (FIM) offers aglobal, border-free online network that caters to consumers by giving them theplatform and tools to express themselves, communicate with each other, andengage with the best music, TV, film, sports, information and more. Thecompany's worldwide network includes such category leaders as MySpace, IGNEntertainment, FOXSports.com, RottenTomatoes, AskMen, AmericanIdol.com and morethat together comprise one of the largest and most engaged audiences on the Web. * Among the top 2000 domains comScore Media Metrix, November 2006. For more information on comScore Networks, please go to www.comscore.com. MySpace Mobile Features: * Upload and View Photos * MySpace Mobile allows Vodafone customers to select photos stored on their mobile device and upload them to their MySpace profile. They can also view photos already uploaded on any MySpace profile. * Respond to Mail * Vodafone customers don't have to wait to log on to a computer to read and reply to their MySpace messages. From their mobiles, they have the ability to send messages to their MySpace friends, read and reply to messages sent to them. * Manage Your Community of Friends * MySpace Mobile allows customers view and manage friend requests. They can also perform basic friend searches giving users the opportunity to "click-to-add "friends into their network. They simply locate a MySpace profile they wish to add as a friend, and then select to add this user as a friend. * Post Comments or Blog Entries * Update your blog live throughout the day by posting new entries on the move, or make comments to other users' blogs or MySpace profile pages. To post a blog or comment, people simply view the appropriate section and click "Post" to create the entry. Users can save their work at any time, and any information entered will update both the mobile service and the online MySpace profile page. * View Friends * Customers have the ability to view the friend list of any MySpace profile. The friend list contains a text listing of the friends, which when selected would show the profile picture along with a link to that user's MySpace page, and the ability to add the friend to your MySpace contact list for quick bookmarking. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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