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Partnership with Interwoven

3rd Apr 2006 07:03

SDL PLC03 April 2006 Media Contacts: Catherine Brew, Interwoven US 408-530-7043 [email protected] Karl Kadie, SDL US 408-743-3612 [email protected] Fiona Ribeiro, SDL Europe +44 1628 410120 [email protected] Interwoven and SDL Deliver Global Customer Experience Management Solution Joint Solution Enables Enterprises to Increase Customer Satisfaction and Loyalty on a Global Scale Hollywood, FL. - Interwoven GearUp '06 Conference - April 3, 2006 - Interwoven,Inc. (Nasdaq: IWOV), provider of Enterprise Content Management (ECM) solutionsfor business, and SDL International (London Stock Exchange: SDL), a leader inthe emerging market for global information management (GIM) solutions, todayannounced that they have entered into a partnership to deliver a joint solutionfor global customer experience management. Powered by a best-in-classcombination of software, process management, and best practices, the solutionenables multinational companies to increase their customers' loyalty andsatisfaction in markets around the world. The solution is being highlighted thisweek at Interwoven's GearUp '06 conference in Hollywood, Florida, includingdemonstrations during the event's keynote address, at the SDL booth (#104), andin a joint Interwoven-SDL presentation on delivering the global customerexperience. In related news, Interwoven today announced that it is delivering the industry'smost robust solution for end-to-end Customer Experience Management with thesupport of an extensive partner ecosystem including industry leaders such as SDL(see, "Interwoven Extends Customer Experience Solution with Global Ecosystem ofLeading Technology and Systems Integrator Partners"). As companies across all markets and industries strive to deliver a bettercustomer experience, it has become essential to ensure that local business andlanguage requirements are met, as well as ensure brand consistency across globalmarkets. According to leading analyst firm IDC, the "interest in GlobalInformation Management solutions will accelerate as companies recognize theopportunities to increase the international strength of their brand, gainuntouched mindshare with new foreign consumers, maintain a strong internalcorporate image, and shorten time-to-market for new products and services. Allof which will lead to increased brand awareness, improved customer satisfaction,and accelerating global revenues."(1) Global information management solutionsempower organizations to accelerate the delivery of high-quality multilingualcontent to global markets. Together, Interwoven and SDL empower enterprises to provide an optimal customerexperience worldwide by unifying companies' global information lifecycles, fromauthoring to content management to localization to publishing. Enterprises candeliver global content efficiently and responsively through the integration ofInterwoven content management, content intelligence, digital asset management,and multi-channel publishing capabilities with SDL translation management,authoring assistance, and language services. Additionally, approved messagingand content is made available across multiple languages and channels, enablingsimultaneous product and campaign launches on a global scale. As a result, companies can achieve key strategic customer experience objectivesincluding: • Increased Customer Loyalty-through improved quality of customerexperience, interaction and collaboration, and the adaptation of content to meetlocal needs; • New Revenue Channels-by extending the company's reach into additionalinternational markets and supporting rapid publication through multiplechannels; • Consistent Global Branding-by supporting the accurate delivery ofbrand content in local languages, reusing approved language content, andmaintaining a global term base; • Reduced Communication Costs-by optimizing the reuse of content,automating content processes, shortening content time-to-market, and moreefficiently facilitating simultaneous product and campaign launches worldwide. Joint Customer Sun Microsystems Dramatically Improves Customer Experience ofJava.com, Substantially Reducing Time-to-Market for Localized Content Joint Interwoven-SDL customer Sun Microsystems was previously challenged inensuring that multiple websites worldwide were updated with the most current,accurate, and relevant content for important product launches. This informationalso had to be translated into multiple different languages to reach variouslocal markets and delivered rapidly. "SDL and Interwoven significantly improved the customer experience ofSunCatalog, java.com, and [email protected]," said Will Snow, director ofInternet Services Engineering at Sun Microsystems. "This joint solutionimproved the accuracy of our Web-based resources, while preserving our keymessages and reducing the time needed to go live with local content. It hasproved to be very effective and scalable, with the automated processes enablingus to easily manage global updates involving over 50,000 files of newinformation." "Interwoven's leadership in Customer Experience Management, combined with ourleadership in global information management solutions, elevates the globalcustomer experience to a whole new level," said Terry Lawlor, vice president ofworldwide marketing at SDL. "Together, we provide a highly flexible platform forglobal organizations to personalize and customize online and offlinecommunications to the specific needs of local customers." "We have drawn on SDL's extensive experience with global markets to provide theindustry's best solution for global customer experience management," said BillSeawick, chief marketing officer at Interwoven. "In addition to their longhistory of leadership in delivering local language content, SDL is the world'slargest provider of technology for global information management, and we lookforward to a fruitful partnership helping global companies achieve theircustomer experience goals." Availability The Interwoven-SDL solution for global customer experience management isavailable now. For more information, please go to www.sdl.com. To read aboutmore news announced at this week's GearUp '06 conference, please go towww.interwoven.com. About SDL International SDL International (London Stock Exchange: SDL) is a leader in the emergingmarket for global information management (GIM) solutions that empowerorganizations to accelerate the delivery of high-quality multilingual content toglobal markets. Its enterprise software and services integrate with existingbusiness systems to manage global information from authoring to publication andthroughout the distributed localization supply chain. Global industry leaderssuch as Audi, Bayer, Best Western, Bosch, Canon, Deutsche Bank, Kodak,Microsoft, Morgan Stanley, Reuters and SAP rely on SDL to provide enterprisesoftware or full outsourcing for their GIM processes. SDL has implemented morethan 100 enterprise GIM solutions, has over 100,000 software licenses deployedacross the GIM ecosystem and its global services infrastructure spans more than50 offices in 30 countries. For more information visit www.sdl.com. About Interwoven Interwoven, Inc., provider of Enterprise Content Management solutions forbusiness, enables organizations to unify people, content and processes tominimize business risk, accelerate time-to-value and sustain lower total cost ofownership. Interwoven delivers deep industry-specific solutions which reducebusiness process cycle time from initial collaboration through design,production, sales, marketing, legal review, IT, and service. Interwoven leadsthe industry with a service-oriented architecture today and easy-to-use,best-in-class components and solutions. Today, over 3,400 enterprises, lawfirms, and professional services organizations worldwide are Interwovencustomers including BT, Ford, Freshfields Bruckhaus Deringer, General Motors,Jones Day, Motorola and Yamaha. Interwoven is headquartered in Sunnyvale,Calif., with offices around the world. For more information visitwww.interwoven.com. ### 1 IDC, "Executive Brief: "Getting from Yes to Ja," August 2005 This information is provided by RNS The company news service from the London Stock Exchange

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