16th Jun 2006 07:00
Sports Cafe Holdings plc16 June 2006 For Immediate Release 16 June 2006 Sports Cafe Holdings Plc Premium Partner Agreement with British Sky Broadcasting ("BSkyB") Sports Cafe has installed High Definition television service, Sky HD in all sites for The World Cup Sports Cafe (AIM: SCA), the owner and operator of the Sports Cafe chain ofleading licensed Sports Entertainment Venues, announces the signing of atwo-year deal with BSkyB under which BSkyB will provide and install its HighDefinition television service, Sky HD, throughout the Sports Cafe Estate duringJune 2006. Sky HD will be shown in designated areas within each Sports Cafe, including abranded Sky HD team room in the Group's flagship site, The London Sports Cafe at80 Haymarket. The agreement will provide Sports Cafe and BSkyB, with the opportunity topromote sport on a High Definition television service, Sky HD to the SportsCafe's corporate customers and retail customer base. Commenting on the BSkyB contract Bill Balkou, Chief Executive Sports CafeHoldings said: "This agreement with BSkyB will enhance our position as a leading sportsentertainment venue throughout the UK and enable us to offer the latest audiovisual sporting experience to our customers. In entering this relationship withBSkyB we are joining our brand with the leading UK Sports Broadcaster toshowcase the future for live sports entertainment and provide public access tothis new experience." For further information:Sports Cafe Holdings Plc Tel: 020 7839 3377Bill Balkou/Paul Wright Buchanan Communications Tel: 020 7466 5000Charles Ryland/Rebecca Skye Dietrich Notes to Editors: Sports Cafe Holdings plc (formerly Coliseum Group plc), which floated on AIM in2001, owns and operates the Sports Cafe chain, a leading licensed sportsentertainment venue. The recent opening of Sports Cafe Bristol brings the numberof operating venues in the UK to eight, including London, Liverpool, Leeds,Manchester, Glasgow Newcastle and Birmingham, while a new site at Cardiff and iscurrently in development. The flagship venue in London's Haymarket is viewed as one of the UK's premiersports restaurant and entertainment facilities. The Sports Cafe brandcapitalises on the UK consumers' passion for sport and the Board's strategy isto continue to develop a portfolio of Sports Cafe units, offering access to awide range of UK and international sports, and to offer additional sportsrelated services appealing to broad customer base. Sports Cafe caters to a wide audience, from sporting enthusiasts to late-nightparty goers to office and family functions, by way of multiple plasma and superscreens, pool tables and its late-night licence. The increased size of the group and the continuing benefit of its focus onsporting events has enabled Sports Cafe to attract consistently large audiencesand maintain their position at the premium end of the market. The business hasincreased turnover by 26% to £14.1m over the past year as the estate has growninto a national operation. The continuing expansion into new locationsthroughout the UK will enhance the brand as a leader in its field. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
Sky