Park Launches flexecodes

For immediate release: 07.00, 25 April 2012

PARK GROUP PLC

("Park" or the "Company")

Park Launches flexecodes

Park (AIM: PKG.L), the UK's leading gift voucher and prepaid gift card provider, today announces that it has expanded its Love2reward range of rewards and incentives products, with the launch of flexecodes, a new and innovative multi-retailer e-code solution, based on Park's successful and proven flexecash™ platform.

flexecodes, which will be offered to new customers as well as Love2reward's existing 6,000 corporate customers, is the latest in secure online rewards packages, allowing recipients to choose from a wide range of online retailer e-codes, including Amazon.co.uk, iTunes, M&S online, HMV.com, Firebox and many more.

With no postage or fulfillment costs, flexecodes are delivered to recipients via email, offering businesses a quick, trouble-free and cost effective way to reward and incentivise their customers with sales promotions, on-pack promotions, on-line surveys and gaming incentives, and is an ideal instant reward mechanism for staff.

Chris Houghton, Chief Executive Officer of Park, said: "We are proud to announce this latest innovation and the further expansion of Park's rewards range. Following on from the investment and development in our online presence and services, flexecodes represents another step forward for the Group as we look to deliver products which reflect the feedback and changing needs of our customers. It builds on our growing suite of reward products and offers yet more choice for customers in terms of where and how they can shop, and offers companies a quick, secure and simple way of rewarding and incentivising their customers and staff."

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