Paddy Power contract win

Probability plc ("Probability" or "the Company")

 Contract Win with Paddy Power

Probability (AIM: PBTY), the mobile phone gambling specialist, is delighted to announce a major new business-to-business deal to supply mobile gambling games to Paddy Power plc (LSE: PAP), Ireland's largest bookmaker.

Under the agreement, Probability is integrating its mobile gambling service with the operations of Paddy Power's online gambling platform. In the last financial year, Paddy Power had approximately 446,000 online customers (see note).

Integration is expected to be completed by the summer of 2010. Paddy Power customers in the UK and Ireland will be able to use their existing Paddy Power account to play mobile gambling games on over 7,000 different mobile devices. iPhone and Android devices will also be supported.

Using Probability's technology, Paddy Power customers will be able to access their Paddy Power on-line account details through the games installed on their mobile device, and have the facility to deposit money whilst on the move.

Probability has created Paddy Power branded versions of its most popular games for launch. These include Roulette, Blackjack and Video Poker for the Casino customers, mobile Bingo! and a wide range of slots and cash-arcade games including the ever-popular Crazy Camels virtual racing game.

Initially the new mobile games will be promoted to existing Paddy Power customers through their website at www.paddypower.com and their mobile sportsbook service at www.paddypowermobile.com. The technology provided by Probability will also enable PaddyPower to recruit new customers directly through the mobile internet.

Commenting on the contract win, Probability CEO Charles Cohen said:

"This is the first big win for our new business-to-business division. Paddy Power is in the premier league of European bookmakers with a deserved reputation for innovation and eye-catching marketing.

By integrating our mobile services through the Orbis platform, PaddyPower is able to offer a seamless service for their customers and maintain complete control over the customer experience - without compromise. We are very much looking forward to working closely with them to make this new service a roaring success.

Going forward, we are hopeful of expanding our business-to-business division further with other large gambling operators."

Note: 2009 data excludes Paddy Power's Australian business.

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