7th Sep 2007 09:03
Pace Micro Technology plc (LSE:PIC), the leading independentdeveloper of digital TV technologies for the global payTV industry,and CacheLogic, provider of the world's leading digital asset deliverynetwork, are today demonstrating how assisted peer-to-peer (P2P)delivery networks could change the way consumers access content,including payTV, in the future. £ The technology demonstration shows how Pace broadband-enabledset-top boxes can form a P2P infrastructure via the Internet to store,distribute and access content both securely and quickly. Assisted byCacheLogic servers, this P2P infrastructure will enable operators toprovide a wider range of on-demand content and services to theirsubscribers, including 'long tail' or niche content. By exploiting thestorage available across all PVR users on a network, it is possible tomake a huge number of titles available to end users without theexpense of maintaining a large central server base. £ Pace will be demonstrating the prototype to key industryexecutives at IBC 2007. The demonstration uses a standard Pace digitalsatellite PVR with an Ethernet port, allowing access to contentdelivered via the Internet. The PVR has a fully functional ElectronicProgramme Guide (EPG) to search and select content for viewing anddownloading. £ CacheLogic's recently announced Velocix 2.0 Digital Asset DeliveryNetwork is being used to provide content seed servers. The Velocix'peer-assisted network' is able to blend bandwidth from its on-networkcaches together with P2P traffic to guarantee that the requireddelivery bitrate is achieved. Velocix is therefore able overcome theunpredictability and quality of service issues encountered when usingpure P2P delivery mechanisms while significantly reducing deliverycosts experienced when using traditional Content Delivery Network(CDN) vendor offerings. £ David Gillies, Director of Technology at Pace Micro Technology,said: "Our technology demonstration will enable operators tounderstand future opportunities for using P2P as a contentdistribution mechanism. We can show how consumers can download videocontent from the Internet directly to the television in their livingroom rather than to their PC. £ "Adding broadband capability to broadcast PVRs is a major stepforward in converging different methods of content distribution on asingle device. P2P functionality adds a further dimension in contentdelivery." £ Phill Robinson, CEO of CacheLogic, said: "Demand for rich mediacontent delivered over the Internet is growing rapidly and it is up toour industry to offer the combination of technologies and servicesrequired to provide convenience and a high quality viewer experience.Our partnership with Pace illustrates this point and provides a tasteof the future of television. £ "Although P2P networks in recent weeks have been seen to beresponsible for putting pressure on broadband networks, by usingservers placed in the network this technology actually has thepotential to 'lighten the load' for operators and make better use ofthe current infrastructures when it comes to delivering videoservices." £ About Pace Micro Technology £ Pace Micro Technology plc (pic.l) is a leading technologydeveloper for the global payTV industry. Pace's main focus is oncreating intelligent and innovative products and services that benefitour customers and fuel the development of digital TV. £ Pace has one of the world's most experienced specialistengineering teams and is the partner of choice for leading payTVoperators across the globe. £ Pace's international headquarters are in Saltaire, West Yorkshire,UK, with further offices in the USA, France, India and Hong Kong. Formore information on Pace, please visit www.pacemicro.com. £ About CacheLogic £ CacheLogic (http://www.cachelogic.com) provides Velocix - theworld's leading Digital Asset Delivery Network, a new generation ofCDN (Content Delivery Network) services designed to meet the richmedia needs of the 21st century Internet. With its innovative networkand service offerings and groundbreaking asset-based business model,CacheLogic has revolutionized both the 'mechanics' and economics ofcontent delivery, enabling the Internet to become the preferreddelivery mechanism for large digital media assets. Copyright Business Wire 2007Related Shares:
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