Opening of Holiday Inn Muscat Al Seeb, Oman

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4 March 2014

Action Hotels plc

("Action Hotels" or the "Company")

IHG & Action Hotels complete their first hotel development in the Middle East

IHG announces the successful opening of the Holiday Inn Muscat Al Seeb, Oman with Action Hotels

Action Hotels reiterates IHG's announcement following the successful opening of its Holiday Inn hotel in Muscat, Oman.

The Holiday Inn Muscat (which opened at the end of 2013) is Action Hotel's first hotel development with IHG. The Holiday Inn Muscat Al Seeb, Oman, which is located close to Muscat Airport, to The Wave development and to the main shopping and business areas is the first Holiday Inn hotel in Oman. Action Hotels, a market leader in owning and developing branded midscale hotels in the Middle East recently listed on the AIM market of the London Stock Exchange.

Pascal Gauvin, IHG's Chief Operating Officer, for India, Middle East and Africa commented: "Oman played a key role in the launch of the Holiday Inn brand in the Middle East region so, together with Action Hotels, it is fantastic to be able to bring the brand back to a country where it has so much history. We have worked very closely with Action Hotels to develop what is a great example of a Holiday Inn hotel which, along with the power of the iconic brand, will deliver a superior guest experience and drive great returns."

"Tourist numbers to Oman are forecasted to continue increasing at a rapid rate. This, combined with an undersupplied, mid-market hotel space with a limited number of international hotel brands, makes us confident that this hotel will be a success for many years to come."

"The opening of this hotel will be followed by the opening of Staybridge Suites Rawdath Abu Dhabi, which is also owned by Action Hotels, in 2015. We are pleased to have established such a great relationship with the company and we look forward to further opportunities to partner together in the future."

Alain Debare, Chief Executive of Action Hotels thanked the parties involved and commented 'Action Hotels is proud to have successfully completed this fine property and to bring back the Holiday Inn brand in Oman. Our focus is on branded mid market hotels where we believe there is significant growing demand, especially in the Middle East, with increased intra-regional travel and the growth of low cost airlines making travel easier and more affordable than ever before. As a business, we also believe that hotels play an important role in their contribution to the local economy where they are based and that is very important to us as Action Hotels."

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About Action Hotels

www.actionhotels.com

Action Hotels is an owner, developer and asset manager of branded three and four star economy and midscale hotels in the Middle East and Australia. The Group's objective is to become a leading owner, developer and asset manager of branded economy and midscale hotels in key Middle East markets and Australia. Action Hotels has completed six hotels, of which five are in the Middle East and one is in Australia, with a further two hotels under construction (both in the GCC), one hotel expansion and another six Pipeline projects (one in Australia and the remainder in the GCC).