OPAY and Bally partnership

Press release For immediate release

Optimal Payments and Bally Technologies announce partnership to Provide Payment Services in US Regulated Gaming Market

London, Tuesday 25 June 2013 - Optimal Payments plc (AIM: OPAY) ("Optimal Payments"), a leading global online payment provider, has signed an agreement with Bally Technologies, Inc. (NYSE: BYI) ("Bally"), a leading provider of slot machines, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, to provide payments and related services to both Bally and its online gaming customers.

Under the agreement, Bally will integrate Optimal Payment's NETBANX payment platform into its solution for operators in the regulated US gaming market. Bally's customers will be able to use the NETBANX payment gateway for services including credit card, debit card and electronic cheque (ACH) processing and risk management for regulated US gaming.

John Connelly, Vice President of Business Development at Bally said: "We are excited to partner with Optimal Payments to bring an integrated gaming and payments solution to our online gaming customers in the US. A key part of our strategy is to partner with best of breed providers and we have done that with Optimal Payments to secureaccess to their extensive expertise in payment processing and risk management services for the regulated US gaming market."

Joel Leonoff, President & CEO of Optimal Payments, added: "This partnership is part of our ongoing strategy to build a complete solution for the regulated US gaming market that will enable operators to bridge the land-based with online worlds. Bally is a recognised leader in platform and content for both land-based and increasingly online gaming. We are pleased to be working with Bally and its customers, and this agreement demonstrates our ability to provide real value to both technology providers and gaming operators alike."

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For further information contact:

Optimal Payments PLC

UK: Andrew Gilchrist, Executive Vice President, Corporate Affairs + 44 (0) 1624 698 713

[email protected]

North America

Neil Erlick, Executive Vice President, Business Development + 1 514 380 2746

 [email protected] 

Martin Leroux, Chief Business Development Officer + 1 514 380 2717

 [email protected]

Citigate Dewe Rogerson + 44 (0) 207 638 9571

Angharad Couch / Caroline Merrell

Canaccord Genuity + 44 (0) 207 523 8000

Simon Bridges / Cameron Duncan

Bally Technologies, Inc.

Laura Olson-Reyes, +1 702-584-7742Senior Director, Marketing & Corporate Communications[email protected]

Michael Carlotti, +1 702-584-7995Vice President of Treasury and Investor Relations[email protected]

Mike Trask, +1 702-584-7451Corporate Communications Manager[email protected] 

About Optimal Payments PLC

Optimal Payments is a global provider of online payment solutions. Trusted by businesses and consumers in over 200 countries to move and manage billions of dollars each year, merchants use the NETBANX® processing service to simplify how they accept and settle credit card, direct-from-bank, and cash payments; and the NETELLER® payment account to increase margins, capture new customers and increase their lifetime value. Being an independent provider has allowed the company to support tens-of-thousands of merchants around the globe across a wide range of industries. Optimal Payments Plc is quoted on the London Stock Exchange's AIM market, with a ticker symbol of OPAY. Subsidiary company Optimal Payments Ltd is authorised and regulated as an e-money issuer by the UK's Financial Conduct Authority (FRN: 900015).

For more information on Optimal Payments visit www.optimalpayments.com or subscribe at www.optimalpayments.com/feed or follow us on Twitter @optimalpayments.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions.

For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.