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Ogilvy and A+B Expedio - Philippines joint venture

30th Aug 2012 07:00

RNS Number : 0403L
WPP PLC
30 August 2012
 



FOR IMMEDIATE RELEASE

30 August 2012

 

 

WPP PLC ("WPP")

 

Ogilvy and A+B Expedio announce joint venture in the Philippines

 

WPP announces that its wholly-owned operating network, Ogilvy & Mather, the global marketing communications company, and A+B Expedio, a leading below-the-line agency in the Philippines with expertise in activation and field and events management, have established a joint venture company in the Philippines, to be called OgilvyAction.

 

OgilvyAction brings together A+B Expedio's field marketing capabilities, local activation experience and network with Ogilvy & Mather's strength in analytics, strategy, development, digital and creative to offer best-in-class activation solutions.

 

The joint venture company will be based in Metro Manila.

 

This joint venture continues WPP's strategy of developing its businesses in the fast growing economies of Asia Pacific, as well as Latin America, Africa and the Middle East, Central and Eastern Europe. Collectively, including associates, the Group employs more than 46,000 people in the Asia Pacific region, generating revenues of more than $4.7 billion. In the Philippines, the Group, including associates, employs approximately 1,000 people with revenues of $70 million.

 

 

 

 

 

 

Contact:

Feona McEwan, WPP

+44 (0)207 408 2204

This information is provided by RNS
The company news service from the London Stock Exchange
 
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