6th Apr 2006 07:01
Synchronica PLC06 April 2006 Embargoed until 0700h, 6 April 2006 Synchronica plc ("Synchronica" or "the Company") Synchronica signs OEM agreement with Red Bend Software Integration of products provides complete lifecycle management solution for firmware over-the-air (FOTA) updates London, 6 April 2006 - Synchronica plc, an international provider of mobilesynchronisation and device management solutions, has signed a bi-directional OEMagreement with integrated mobile software management developer Red Bend SoftwareInc. The agreement covers the integration of Red Bend's Firmware ManagementSystem (FMS) into Synchronica's device management server, SyncML DM Server 2.1. The integration of Red Bend's FMS into Synchronica's SyncML DM Server softwareprovides target customers - mobile operators and device manufacturers - with acomprehensive, SyncML-based lifecycle management solution for handling firmwareupdates OTA (over-the-air). Independent estimates by Strategy Analytics(1) showthat it can cost up to $72.00 to recall a phone for updates. This integratedsolution will allow significant savings to be made by manufacturers andoperators. Carsten Brinkschulte, CEO of Synchronica plc, commented: "Our partnership withRed Bend is exciting because it allows us to provide mobile operators and devicemanufacturers with a complete lifecycle management solution for FOTA updates.The fusion of Red Bend's FMS software with Synchronica's SyncML DM Serveraddresses the dual challenges of managing and distributing firmware updatesover-the-air with an open, standards-based solution". He added: "To date it has been a challenge to effectively manage firmwareupdates OTA, but the integration of Red Bend's FMS into the SyncML DM Servermakes complex, time consuming firmware administration and updates a thing of thepast. The integrated system provides mobile operators and handset manufacturerswith a comprehensive lifecycle management solution for handling FOTA updates". 1. Source Strategy Analytics Insight Report - Wireless Internet Applications. -ends- For more information please visit www.synchronica.com or contact: Carsten Brinkschulte Nicole Meissner, CMOSynchronica plc Synchronica plcTel: +44 1580 830 033 Tel: +44 1580 830 033 Mobile UK: +44 (0) 7977 256 412 Mobile D: +49 (0) 173 606 9160Simon Hudson / Clemmie CarrTavistock CommunicationsTel: +44 20 7920 3150 Notes to Editors: About Synchronica Synchronica develops and markets synchronization and device management solutionsfor mobile operators, device manufacturers, and enterprises. Its productportfolio ranges from data synchronization (DS) to device management (DM) andfirmware update over-the-air (FOTA). Synchronica has a strong track record inthe SyncML space. Products include the world's first SyncML DM server in acarrier-grade environment and SyncML Gateway, which enables seamlesssynchronization of corporate data. Its latest offering, Mobile Manager, providescompanies with a robust mobile device management solution for WindowsMobile-based devices. Headquartered in the UK with offices in Berlin andWashington D.C. Synchronica plc is a public company listed on the London StockExchange. More information is available at www.synchronica.com About Red Bend Red Bend Software helps mobile phone manufacturers and network operatorsaccelerate the adoption of new services and features, respond rapidly tocustomer problems and reduce support costs through mobile software managementsolutions. BenQ-Siemens, LG Electronics, Sharp, Sony Ericsson, and other largehandset manufacturers use Red Bend's firmware over-the-air (FOTA) technology toquickly and reliably deliver compact firmware updates to mobile phones alreadyin the hands of users. Founded in 1999, Red Bend Software is a privately held,venture capital-financed company with corporate headquarters near Boston, Mass.,and offices in China, Israel, Japan, and the U.K. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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