Ocean signs content partnership with BT Sport

17 February 2021

Ocean Outdoor signs content partnership with BT Sport

Deal brings match clips of UEFA Champions League

to outdoor digital screens

London, UK: Premium out of home media owner Ocean Outdoor has signed its first exclusive digital content deal with BT Sport.

The agreement allows Ocean, partnering with BT Sport, to broadcast next day match clips from UEFA's Champions League last 16 fixtures through to the Final in May on digital screens.

The partnership begins on Wednesday, February 17 with a collection of 60 second clips featuring Liverpool's match against RB Leipzig to be carried on 16 advertising screens in seven cities including London, Birmingham, Manchester, Liverpool, Newcastle, Edinburgh and Glasgow.

Ocean's out of home coverage will continue until May 31 featuring action from Manchester City and Arsenal matches as well as Premier League champions Liverpool.

As part of the DOOH activation, each day-long spotlight will sit alongside a campaign to promote BT Sport's Watch Together feature, part of the new immersive Matchday Experience customers can enjoy on the BT Sport App.

This is Ocean's first digital content partnership with BT Sport and the first time match clips from European football will be carried on its large format digital screens as part of a content agreement.

Ed Cracknell, head of marketing, BT Sport said: "It has been fantastic to work with Ocean to create this innovative way to showcase some of the tremendous content and the innovative features on the BT Sport App; allowing fans to come together and get closer to the sport they love."

Ocean Outdoor head of content and sponsorship, Kevin Henry, said: "Primetime TV sport and premium DOOH are natural allies. The extension of BT Sport's UEFA coverage onto our screens launches a superb summer of sport for Ocean's large format portfolio, bringing the best championships to even wider audiences over and above the TV and mobile screen."

Ocean's spring into summer sports schedule continues with UEFA Euro 2020 in June and July, followed by coverage from Wimbledon as part of its partnership with The All England Lawn Tennis Club and the Summer Olympics 2020 in Tokyo as part of its media partnership with Team GB and Eurosport.

ENDS

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About Ocean Outdoor

Ocean Outdoor operates some of the most prestigious digital out-of-home (DOOH) locations in the UK, Northern and Continental Europe. The Group portfolio includes 4,000 screens in seven countries and 270 cities.

In the UK, Ocean operates the most iconic DOOH locations including the BFI IMAX; the Landsec Piccadilly Lights; and has a significant presence in the top 13 UK cities. Ocean's high-profile landlords and partners include Birmingham, Manchester, Glasgow and Southampton City Councils, Landsec, Unibail-Rodamco-Westfield, the BFI and Intu. A continued focus on Ocean's Digital Cities for Digital Citizens philosophy has significantly augmented the Group's position as an operator of high quality DOOH assets. Ocean continues to deliver good organic development through new City tender wins, the rollout of new locations in Scotland, London, the West Midlands and Manchester and significant screen investment.

Strategic acquisitions that complement the existing DOOH portfolio remain a strategic pillar of the growth programme. This continued with three Dutch acquisitions in spring 2019, giving the company a significant share of the Netherlands market where it has become a major DOOH player. These subsidiaries have since been rebranded as Ocean Outdoor Netherlands.

In September 2019, Ocean acquired the assets of Visual Art, a Sweden based independent, pure-play DOOH media and tech group which operates in three Nordic countries (Sweden, Norway, Denmark) and key cities in Germany. This transaction expands Ocean's portfolio across 23 Unibail-Rodamco-Westfield shopping malls in Europe, in addition to holding the exclusive external rights to two of the largest premium urban shopping malls in Europe: Westfield London and Westfield Stratford in the UK.