Ocean Netherlands wins Westfield Netherlands

7 September 2020

Ocean Outdoor Limited

("Ocean" or the "Company" or the "Group")

Ocean Outdoor Netherlands wins Westfield Mall of the Netherlands

Ocean Outdoor Limited (LSE: OOUT), a leading operator of premium Digital Out-of-Home ("DOOH") advertising in the United Kingdom, the Netherlands, the Nordics and Germany, is pleased to announce that Ocean Outdoor Netherlands has been appointed as the strategic media partner of Unibail-Rodamco-Westfield (URW) for the country's largest shopping, dining and leisure destination, Westfield Mall of the Netherlands, located in the Randstad and set to open at the end of 2020. Ocean Outdoor Netherlands was awarded the DOOH advertising following a competitive pitch.

This represents Ocean's first contract win after entering the Netherlands market and expands Ocean's premium digital out of home portfolio to 24 European URW shopping malls, in addition to holding the exclusive external media rights to two of Europe's largest flagship destinations - Westfield London and Westfield Stratford City in the UK.

Ocean Group CEO, Tim Bleakley, said: "This is a significant win which draws upon the expertise of Ocean's content-led strategy, backed by technology and audience research, to develop the kind of interactive and immersive brand experiences that consumers expect when they visit URW destinations. Westfield Mall of the Netherlands will revolutionise the country's retail offering, as they have done in the UK and every territory they enter. Ocean looks forward to playing our part in partnership with URW."

Paul Buttigieg, URW's Director of Commercial Partnerships, Europe said: "We are delighted to confirm the appointment of Ocean Outdoor Netherlands as our strategic partner in the Netherlands. This is a flagship development and Ocean's vision aligned with our strategy to put intelligent technology and premium content at the centre of the Westfield Mall of the Netherlands' experience."

With an estimated footfall of 15 million, close to 300 stores, restaurants and entertainment, Westfield Mall of the Netherlands will offer visitors memorable experiences, including a bespoke dining experience, boutique concept The Gallery and local food market, Fresh!, as well as iconic, 7.5 metre-high shopfronts. Being home to flagship stores of leading brands, shops operated by local entrepreneurs, and hip café and restaurants, the centre will become an international retail icon. 

Ocean Outdoor acquired three Dutch DOOH companies in spring 2019, giving the Group a significant share of the Netherlands market where it has become a major DOOH player. These subsidiaries now operate as Ocean Outdoor Netherlands.

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About Ocean Outdoor

Ocean Outdoor operates some of the most prestigious digital out-of-home (DOOH) locations in the UK, Northern and Continental Europe. The Group portfolio includes 4,000 screens in seven countries and 270 cities.

In the UK, Ocean operates the most iconic DOOH locations including the BFI IMAX; the Landsec Piccadilly Lights; and has a significant presence in the top 13 UK cities. Ocean's high-profile landlords and partners include Birmingham, Manchester, Glasgow and Southampton City Councils, Landsec, Unibail-Rodamco-Westfield, the BFI and intu. A continued focus on Ocean's Digital Cities for Digital Citizens philosophy has significantly augmented the Group's position as an operator of high quality DOOH assets. Ocean continues to deliver good organic development through new City tender wins, the rollout of new locations in Scotland, London, the West Midlands and Manchester and significant screen investment.

Strategic acquisitions that complement the existing DOOH portfolio remain a strategic pillar of the growth programme. This continued with three Dutch acquisitions in spring 2019, giving the company a significant share of the Netherlands market where it has become a major DOOH player. These subsidiaries have since been rebranded as Ocean Outdoor Netherlands.

In September 2019, Ocean acquired the assets of Visual Art, a Sweden based independent, pure-play DOOH media and tech group which operates in three Nordic countries (Sweden, Norway, Denmark) and key cities in Germany. This transaction expands Ocean's portfolio across 23 Unibail-Rodamco-Westfield shopping malls in Europe, in addition to holding the exclusive external rights to two of the largest premium urban shopping malls in Europe: Westfield London and Westfield Stratford in the UK.

In February 2020, Ocean closed the acquisition of AdCityMedia, a Sweden-based premium out-of-home and digital screen tech operator focused on large format digital and high-end city centre locations across Sweden, Norway, Denmark and Finland. The combined entities of Visual Art and AdCityMedia, referred to as Ocean Outdoor Nordics, creates the leading DOOH operator in the region.

Unibail-Rodamco-Westfield

Unibail-Rodamco-Westfield is the premier global developer and operator of Flagship destinations, with a portfolio valued at €65.3 Bn as at December 31, 2019, of which 86% is retail, 6% offices, 5% convention & exhibition venues and 3% services. Currently, the Group owns and operates 90 shopping centres, including 55 Flagships in the most dynamic cities in Europe and the United States.

Its centres welcome 1.2 billion visits per year. Present on two continents and in 12 countries, Unibail-Rodamco-Westfield provides a unique platform for retailers and brand events, and offers an exceptional and constantly renewed experience for customers.

With the support of its 3,600 professionals and an unparalleled track-record and know-how, Unibail-Rodamco-Westfield is ideally positioned to generate superior value and develop world-class projects. The Group has a development pipeline of €8.3 Bn. Unibail-Rodamco-Westfield distinguishes itself by its Better Places 2030 agenda, that sets its ambition to create better places that respect the highest environmental standards and contribute to better cities.

Unibail-Rodamco-Westfield stapled shares are listed on Euronext Amsterdam and Euronext Paris (Euronext ticker: URW), with a secondary listing in Australia through Chess Depositary Interests. The Group benefits from an A rating from Standard & Poor's and from an A2 rating from Moody's.

For more information, please visit www.urw.com. Visit our Media Library at https://mediacentre.urw.com. Follow the Group updates on Twitter @urw_group, LinkedIn @Unibail-Rodamco-Westfield and Instagram @urw_group. Access the URW 2018 report at https://report.urw.com/2018/