Notification of Transactions of Directors/Persons

6 May 2016

Ted Baker Plc

(the "Company")

Notification of transactions of Directors/Persons discharging managerial responsibility and connected persons

On 5 May 2016, the following directors were granted awards in the form of nil-cost options under the Company's Long Term Incentive Plan 2013 ("LTIP") to acquire the number of ordinary shares in the Company ("Ordinary Shares") shown below:

Ray Kelvin 28,236 Ordinary Shares

Lindsay Page 26,967 Ordinary Shares

The options are exercisable from 5 May 2019 to 5 May 2026 subject to satisfaction of profit before tax and share price targets. The LTIP was approved by shareholders at the General Meeting held on the 20 June 2013 and full details of the plan were outlined in the Notice of General Meeting dated 4 June 2013. No payment was made for the grant of the awards.

As at today's date, Ray Kelvin has a beneficial interest in 15,540,280 Ordinary Shares representing 35.34% of the Company's issued 43,971,454 Ordinary Shares. He also holds nil-cost options under the LTIP over a total of 114,143 Ordinary Shares. The holding for Ray Kelvin will not increase as a result of share awards vesting and being exercised because all such shares will be pre-placed with independent parties prior to exercise.

Lindsay Page has a beneficial interest in 81,229 Ordinary Shares representing 0.18% of the Company's 43,971,454 issued Ordinary Shares. He also holds nil-cost options under the LTIP over a total of 107,468 Ordinary Shares, and an option over 1,875 Ordinary Shares under the Company's Sharesave Scheme.

Notification of the above transaction is made in accordance with Disclosure Rule 3.1.4R.

Enquires:

Ted Baker Plc

Charles Anderson, Company Secretary Tel: 020 7255 4800