Notification of transactions of Directors/Persons

1 May 2015

Ted Baker Plc ("the Company")

Notification of transactions of Directors/Persons discharging managerial responsibility and connected persons

On 30 April 2015, the following directors were granted awards in the form of nil-cost options under the Company's Long Term Incentive Plan 2013 ('LTIP') to acquire the number of ordinary shares in the Company ('Ordinary Shares') shown below:

Ray Kelvin 23,380 Ordinary Shares

Lindsay Page 22,329 Ordinary Shares

The options are exercisable from 30 April 2018 to 30 April 2025 subject to satisfaction of profit before tax and share price targets. The LTIP was approved by shareholders at the General Meeting held on the 20 June 2013 and full details of the plan were outlined in the Notice of General Meeting dated 4 June 2013. No payment was made for the grant of the awards.

As at today's date, Ray Kelvin has a beneficial interest in 15,540,280 Ordinary Shares representing 35.38% of the Company's issued Ordinary Share capital with voting rights. He also holds nil-cost options under the LTIP over a total of 85,907 Ordinary Shares. The holding for Ray Kelvin will not increase as a result of share awards vesting and being exercised because all such shares will be pre-placed with independent parties prior to exercise.

Lindsay Page has a beneficial interest in 81,039 Ordinary Shares representing 0.18% of the Company's issued Ordinary Share capital with voting rights. He also holds nil-cost options under the LTIP over a total of 80,501 Ordinary Shares, and an option over 1,875 Ordinary Shares under the Company's Sharesave Scheme.

Enquiries

Ted Baker Plc

Charles Anderson, Company Secretary

Tel: 020 7255 4800