Notification of Transactions of Directors

9th October 2012

Ted Baker PLC

("the Company")

Notification of transactions of Directors/Persons discharging managerial responsibility and connected persons

The Company was notified on 8 October 2012 that, pursuant to the Company's 2009 Value Creation Plan (the "VCP"), the 17,900 units awarded to RS Kelvin on 13 August 2009 converted on 8 October 2012, in accordance with their terms, into nil-cost options to acquire 404,763 ordinary shares in the Company. In accordance with the rules of the VCP, 50 per cent. of these options are exercisable immediately, and the remaining 50 per cent. are exercisable on 8 October 2013.

As at today's date, RS Kelvin has a beneficial interest in 16,537,899 ordinary shares in the Company representing 39.7% of the Company's issued ordinary share capital with voting rights and he holds nil-cost options in respect of 404,763 ordinary shares in the Company.