Notification of Transactions of Director

24 May 2010

Yell Group plc ("Yell")

Notification of Transactions of Director

Yell announces that Toby Coppel has purchased ordinary shares in the company. On 20 May 2010, he purchased 27,772 shares at £0.3650 per share. He purchased an additional 20,649 ordinary shares, today, at £0.3541 per share.

Following today's purchases, his holding (and total percentage holding) is 148,239 ordinary shares (0.006%).

The transactions took place in London.

For further information, please contact:

Howard Rubenstein

Company Secretary

Tel: +44 (0) 118 950 6192

[email protected]

Media:

Citigate Dewe Rogerson

Anthony Carlisle

Tel: +44 (0)20 7638 9571

Mobile: +44 (0) 7973 611 888