Notification of new contract

29 March 2012

LADBROKES PLC

Notification of New Contract

LADBROKES SIGNS NEW SOFTWARE AGREEMENT WITH OPENBET

Ladbrokes, one of the world's leading betting and gaming companies has signed a new software supply agreement with OpenBet, the leading sportsbook and online gaming software provider.

Under the terms of the new agreement OpenBet will supply its leading software, development, support and games services to Ladbrokes. The new terms offer both parties revenue growth opportunities and will enable Ladbrokes to provide its customers with a premium range of content and product from OpenBet, other existing suppliers and new suppliers.

In contrast to earlier agreements and in line with Ladbrokes strategy to increase the flexibility in its core technology, OpenBet will undertake a re-architecture of the existing software supplied to Ladbrokes, enabling Ladbrokes to provide a reliable, scalable and efficient yet differentiated service to OpenBet's standard offering.

Richard Glynn, Ladbrokes CEO commented: "We are pleased to extend our long-standing relationship with OpenBet through a more flexible agreement which offers revenue opportunities to both parties and increases the range of games we offer. This is another step on the road to developing a unique Ladbrokes customer experience."

David Loveday, Chief Executive OpenBet Ltd, said: "We have had a long and productive relationship with Ladbrokes and we look forward to the years ahead. Today's announcement is confirmation that OpenBet not only delivers what our customers need but that we develop the necessary products that enable them to continue to grow while offering their customers the very best content and gaming experience available."

This latest key supplier contract follows Ladbrokes agreements for CRM and campaign management, with SkyIQ Ltd, casino gaming provider Microgaming and machines supplier Global Draw.

Matt Sharff Head of IR 07854 184 808

OpenBet

E: [email protected] or [email protected] 

T: +44 (0)20 8742 1600

Notes to Editors:

About Ladbrokes plc (www.ladbrokes.com)

The name Ladbrokes is synonymous with betting and gaming: the hallmark of a premier brand. The Company, the origins of which date back to 1886, employs over 14,000 people in Britain and over 16,000 in total. It is one of the world's leading betting and gaming enterprises. Ladbrokes is a market leader in retail bookmaking operating a combined total of more than 2800 betting shop in the UK, Ireland, Belgium and Spain. . The Company also operates betting facilities at eight FA Premiership grounds and nine racecourses, including Ascot. In addition to its extensive retail presence Ladbrokes offers thousands of betting markets on a daily basis via the Internet, mobile Internet and telephone. Ladbrokes.com, the Company's online betting and gaming facility, attracts over 800,000 unique active clients. Betting is offered via 13 tailored sites in nine different languages; supporting 17 currencies. The site incorporates the highest levels of security, which underwrite an integrated array of sports betting and gaming services available 24 hours a day, 365 days of the year. Ladbrokes is focused on building its digital capabilities to realise its vision of becoming a fully e-enabled international betting and gaming business.

About OpenBet Ltd (www.openbet.com)

OpenBet is the world's leading technology provider of interactive gaming and betting solutions. OpenBet's platform enables operators to provide their customers with the ability to bet and play in multiple languages and currencies across all distribution channels including web, mobile devices, retail outlets, call centres and interactive digital television, with a single log-in and a centralised OpenBet Account.

OpenBet's platform and products are used by the world's leading gaming operators including Ladbrokes, William Hill, Betfair, Paddy Power and SkyBet. OpenBet also works with a number of government-backed organisations including the Tote (UK), Macau Slot (Asia), PMU (France) and BCLC (British Columbia Lottery Corporation), AL (Atlantic Lottery) and Loto-Québec (North America).

OpenBet was founded in 1996. In 2008, OpenBet acquired Electracade and, in 2010, strengthened its retail offering with the acquisition of Alphameric Solutions Ltd. In 2011, Vitruvian Partners and OpenBet's management successfully completed a management buyout of the business.