NOTIFICATION OF MAJOR INTERESTS IN SHARES

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

Helphire Group Plc

2. Reason for notification -  Acquisition of voting rights and change to the number of voting rights in issue following the recent placing and open offer

3. Full name of person(s) subject to the notification obligation:

Aviva plc & its subsidiaries

4. Full name of shareholder(s) (if different from 3.):

Registered holder:

BNY Norwich Union Nominees Limited - 4,287,685*

Chase GA Group Nominees Limited - 13,436,085*

Chase Nominees Limited - 210,993*

CUIM Nominee Limited - 3,618,249*

* denotes direct interest

BNP Paribas - London - 764,376

Chase Nominees Limited - 3,154,158

State Street Nominees Limited  11,413,383

Vidacos Nominees Limited -1,105,016

5. Date of the transaction (and date on which the threshold is crossed or reached if different):

29/04/2009

6. Date on which issuer notified:

01/05/2009

7. Threshold(s) that is/are crossed or reached:

6% to 11% Change at Combined Interest level

8. Notified details:

A: Voting rights attached to shares

Class/type of shares 

 if possible using the ISIN CODE

Situation previous to the Triggering transaction 

Resulting situation after the triggering transaction

Number of Shares 

Number of Voting Rights 

Number of shares 

Number of voting rights

% of voting rights

Direct

Indirect 

Direct

Indirect

Ord 5p

GB0004195219

11,179,614

11,179,614

21,553,012

21,553,012

16,436,933

6.51%

4.96%

B: Financial Instruments

Resulting situation after the triggering transaction 

Type of financial instrument 

Expiration date 

Exercise/ Conversion Period/ Date 

Number of voting rights that may be acquired if the instrument is exercised/ converted. 

% of voting rights

Not Specified

Not Specified

Not Specified

Not Specified

Not Specified

Total (A+B)

Number of voting rights

% of voting rights

37,989,945

11.47%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable:

The voting rights are managed and controlled by Aviva Investors Global Services Limited, with the following chain of controlled undertakings :-

Aviva Investors Global Services Limited:

Aviva plc (Parent Company)

Aviva Group Holdings Limited (wholly owned subsidiary of Aviva plc)

Aviva Investors Holdings Limited (wholly owned subsidiary of Aviva Group Holdings Limited)

Aviva Investors Global Services Limited (wholly owned subsidiary of Aviva Investors Holdings Limited)

Proxy Voting:

10. Name of the proxy holder:

See Section 4

11. Number of voting rights proxy holder will cease to hold:

N/A

12. Date on which proxy holder will cease to hold voting rights:

N/A

13. Additional information:

Figures are based on a total number of voting rights of 331,347,667 following the recent placing and open offer.

14. Contact name:

Nick Tilley, Company Secretary

15. Contact telephone number:

01225 321218

16 Date

1st May 2009