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Notifiable Interest

14th Mar 2007 15:41

Ideal Shopping Direct PLC14 March 2007 Ideal Shopping Direct Plc ("the Company") Notifiable Interest A form TR-1 containing the following information has been received by theCompany. TR-1 notification of major interests in shares 1. Identity of the issuer or the underlying issuer of existing shares to whichvoting rights are attached: Ideal Shopping Direct Plc 2. Reason for the notification An event changing the breakdown of voting rights 3. Full name of person(s) subject to the notification obligation: Fidelity International Limited (FIL) 4. Full name of shareholder(s) (if different from 3): JP Morgan, Bournemouth Brown Bros Harrimn Ltd Lux 5. Date of the transaction (and date on which the threshold is crossed orreached if different): Revised due to DTR rules 6. Date on which issuer notified: 13 March 2007 7. Threshold(s) that is/are crossed or reached: N/A 8. Notified details: A: Voting rights attached to sharesClass/type of Situation previous to Resulting situation after the triggering transactionshares Triggering transaction Notification required under DTR transitional provision 7if possible usingISIN CODE Number of Number of Number of Number of voting rights % of voting rights Shares Voting shares Rights Direct Direct Indirect Direct Indirect ISIN GBOO01202109 3,702,743 3,702,743 3,702,743 12.57% B: Financial InstrumentsResulting situation after the triggering transaction Type of financial Expiration date Exercise/ Number of voting % of voting rightsinstrument Conversion Period/ rights that may be Date acquired if the instrument is exercised/ converted Total (A+B)Number of voting rights % of voting rights 3,702,743 12.57% 9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable: Fidelity International Limited (FIL) is the parent holding company for variousdirect and indirect subsidiaries, including Fidelity Fund Management Limited(FFML), Fidelity Investment Services Ltd (FISL), Fidelity Gestion (FIGEST),Fidelity Investments Advisory (Korea) Limited (FIAKL), Fidelity InvestmentsManagement (Hong Kong) Limited (FIMHK), Fidelity Pension Management (FPM),Fidelity Investments Japan (FIJ) and Fidelity Investments International (FII),investment managers for various non-US investment companies and institutionalclients. 10. Name of the Proxy holder: Fidelity International Limited (FIL) 11. Number of voting rights proxy holder will cease to hold: N/A 12. Date on which proxy holder will cease to hold voting rights: N/A 13. Additional information: As discussed with the FSA, prior to the implementation of the EU TransparencyDirective, we aggregated the interests of FMR Corp (FMR) and FidelityInternational Limited (FIL) together for the purposes of shareholder reporting.According to the new DTR rules we are now reporting the indirect holdings of FMRand FIL separately. A separate notification is being submitted for FMR Corp.Please note these holdings are correct as of close of business 28 February 2007. 14. Contact name: N/A 15. Contact telephone number: N/A Ideal Shopping Direct Plc ("the Company") Notifiable Interest A form TR-1 containing the following information has been received by theCompany. TR-1 notification of major interests in shares 1. Identity of the issuer or the underlying issuer of existing shares to whichvoting rights are attached: Ideal Shopping Direct Plc 2. Reason for the notification An event changing the breakdown of voting rights 3. Full name of person(s) subject to the notification obligation: FMR Corp 4. Full name of shareholder(s) (if different from 3): Mellon Bank N.A. 5. Date of the transaction (and date on which the threshold is crossed orreached if different): Revised due to DTR rules 6. Date on which issuer notified: 13 March 2007 7. Threshold(s) that is/are crossed or reached: N/A 8. Notified details: A: Voting rights attached to sharesClass/type of Situation previous to Resulting situation after the triggering transactionshares Triggering transaction Notification required under DTR transitional provision 7if possible usingISIN CODE Number of Number of Number of Number of voting rights % of voting rights Shares Voting shares Rights Direct Direct Indirect Direct Indirect ISIN GBOO01202109 661,592 661,592 661,592 2.25% B: Financial InstrumentsResulting situation after the triggering transaction Type of financial Expiration date Exercise/ Number of voting % of voting rightsinstrument Conversion Period/ rights that may be Date acquired if the instrument is exercised/ converted Total (A+B)Number of voting rights % of voting rights 661,592 2.25% 9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable: FMR Corp is the parent holding company of Fidelity Management & Research Company(FMRCO), investment manager for US mutual funds, and Fidelity Management TrustCompany (FMTC), a US chartered bank which acts as trustee or investment managerof various pension and trust accounts. 10. Name of the Proxy holder: FMR Corp 11. Number of voting rights proxy holder will cease to hold: N/A 12. Date on which proxy holder will cease to hold voting rights: N/A 13. Additional information: As discussed with the FSA, prior to the implementation of the EU TransparencyDirective, we aggregated the interests of FMR Corp (FMR) and FidelityInternational Limited (FIL) together for the purposes of shareholder reporting.According to the new DTR rules we are now reporting the indirect holdings of FMRand FIL separately. A separate notification is being submitted for FIL. Pleasenote these holdings are correct as of close of business 28 February 2007. 14. Contact name: N/A 15. Contact telephone number: N/A This information is provided by RNS The company news service from the London Stock Exchange

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