Notice to Noteholders

The Governor and Company of the Bank of Ireland

Series 597 Callable Subordinated Step-up Notes due September 2020 XS0381705549

Series 520 Callable Step-Up Floating Rate Subordinated Notes due July 2018 XS0309177318

SERIES 310 GBP 400000000 CALLABLE FIXED FLOATING DATED SUBORDINATED NOTES DUE JANUARY 2018 XS0238792393

Series 443 Callable Step-Up Floating Rate Subordinated Notes due January 2017XS0283474483

Re: Notice to Noteholders

25th July 2011

This Notice is given by

THE GOVERNOR AND COMPANY OF THE BANK OF IRELAND

Head Office - 5th Floor

40 Mespil Road

Dublin 4

Ireland

Dated 25 July 2011

This announcement has been issued through the Companies Announcement Service of

The Irish Stock Exchange.