Notice of Interim Results

British Sky Broadcasting Group plc

Notice of Interim Results

British Sky Broadcasting Group plc will be announcing Interim Results for the six months ended 31 December 2010 via RNS, at 7.00 a.m. (GMT) on Thursday 27 January 2011.

There will be a presentation for UK/European analysts and investors at 9.30 a.m. (GMT) at Allen & Overy LLP, One Bishops Square, London, E1 6AD. Participants should register by contacting Emily Dimmock or Yasmin Charabati on +44 20 7251 3801 or at [email protected].

There will be a separate conference call for US analysts and investors at 10.00 a.m. (EST). To register for this please contact Dana Diver at Taylor Rafferty on +1 212 8894350. Alternatively you may register online http://invite.taylor-rafferty.com/_bskyb/call.

A live webcast of both conference calls and supporting materials will be available to analysts and investors via the BSkyB website at http://www.sky.com/corporate. Replays of the calls will be subsequently available.

Enquiries:

UK/European:

Emily Dimmock, Finsbury

Yasmin Charabati, Finsbury

Tel: + 44 20 7251 3801

E-mail: [email protected]

US:

Dana Diver, Taylor Rafferty

Tel: +1 212 889 4350

E-mail: [email protected]