Notice of EGM

29 January 2014

bwin.party digital entertainment plc

('bwin.party' or the 'Company')

Notice of Extraordinary General Meeting to approve a new long-term incentive plan

The board of bwin.party announces that it is convening an Extraordinary General Meeting ('EGM') at which shareholders will be asked to approve the bwin.party digital entertainment plc 2014 Incentive Plan ('BIP'). Following a consultation with some of the Company's largest shareholders, it is proposed that the BIP be adopted as a new long-term incentive plan for bwin.party's executive directors and senior managers. The BIP succeeds the bwin.party digital entertainment plc Bonus Banking Plan and bwin.party digital entertainment plc Value Creation Plan, which were both adopted in conjunction with the merger of the Company with bwin Interactive Entertainment AG in January 2011 and for which 2013 was the last year of operation.

A circular will be dispatched today to shareholders and depositary interest holders giving notice of the EGM, to be held at 11.30 a.m. (CET) on Monday 24 February 2014 at Suite 6, Atlantic Suites, Europort Avenue, Gibraltar. The circular is also available on the Company's website, www.bwinparty.com.

Contacts: