Notice of AGM

29 October 2010

St Ives plc - Notice of Annual General Meeting 2009

St Ives plc ("the Company") announces that the Company's Annual General Meeting 2010 will be held on Tuesday 30 November 2010 at 11.00 a.m. at the Company's registered office: St Ives House, Lavington Street, London SE1 0NX.

http://www.rns-pdf.londonstockexchange.com/rns/3210V_1-2010-10-29.pdf

The Chairman's letter to shareholders, which was posted to shareholders on 29 October 2010 contains:

a) an explanation of the business to be conducted at the meeting which includes, as non-routine business among other matters, a proposal for the Company to approve a new long-term incentive plan; and

b) the Notice of Annual General Meeting.

The Chairman's letter to shareholders (including the Notice of Annual General Meeting) and the draft rules of the proposed new long-term incentive plan are available to download from the Investor Area of the Company's website (http://www.st-ives.co.uk).

Copies of the draft rules of the proposed new long-term incentive plan are also available for inspection during normal business hours (Saturdays, Sundays and public holidays excepted) at the offices of Hewitt New Bridge Street, 6 More Place, London SE1 2DA up until the close of the Annual General Meeting. Copies will also be available for inspection at the Company's registered office on the morning of the Annual General Meeting from 10.45 a.m. until its conclusion.

Copies of all of the above mentioned documents have been submitted to the Document Viewing Facility (National Storage Mechanism) and will shortly be available for inspection at www.Hemscott.com/nsm.do

Enquiries:

Philip Harris

Company Secretary

St Ives plc

29 October 2010