Nordeus Social Gaming Partnership

12 September 2012

bwin.party digital entertainment plc('bwin.party', or the 'Company')

Partnership formed with Nordeus to develop a social sports betting application

bwin.party has today announced a further step forward in the execution of our social gaming strategy with the signing of an agreement with Nordeus, the award-winning social gaming company, to develop initially a social sports betting application.

Having launched a new business unit called Win to drive our social gaming initiatives in May 2012, finding the right partner to help us exploit our strong presence in real money sports betting has been a key area of focus.

Founded in March 2010 by ex-Microsoft engineers Branko Milutinovic, Ivan Stojisavljevic and Milan Jovovic, Nordeus has established itself as the market leader in social sports games. The company's Top Eleven football management social game consistently features in the Top 25 list of games by daily average users on Facebook.

Top Eleven is the most-played online sports game in the World with more than 6 million monthly active users and 2 million daily active users on Web, Android and iOS devices. In addition to its popularity on Facebook, the Top Eleven game is available on Odnoklassniki, a Russian social network with more than 100 million users.

Nordeus was voted The Best Gaming Startup at the Europas Awards 2011 and was chosen as one of the 25 hi-tech European companies with 'most potential and successful outcome' by the European Tech Tour Association.

Norbert Teufelberger, Co-CEO of bwin.party, said:

"Nordeus has demonstrated that there is great demand for social sports games around the world through its Top Eleven game. We will leverage our unrivalled sports brand and products as well as our online betting and gaming expertise. Nordeus and bwin.party are two European companies with global footprints and share an aspiration to become clear leaders in social sports gaming."

Branko Milutinovic, CEO of Nordeus, said:

"Following the successful release of Top Eleven, we recognised a huge opportunity for social sports betting games based on the feedback from millions of our customers. Since then, we have been seeking the right partner and we are thrilled to have an opportunity to work with bwin.party, market leader in online sports betting and one of the most known brands in sports.

"With Top Eleven, we have proven that our unique approach in social games design is highly engaging and successful. With that in mind, we are convinced that leveraging our development experience in combination with bwin.party's expertise in real-money betting will lead to a highly successful title and establish our companies as the leaders in social sports gaming."

Contacts:

bwin.party digital entertainment plc 

InvestorsPeter Reynolds +44 (0) 20 7337 0100

MediaJohn Shepherd +44 (0) 20 7337 0100

Nordeus

Nikola Cavic +381 (0) 11 222 5435

About bwin.party:

bwin.party digital entertainment plc (LSE: BPTY) is a global online gaming company, formed from the merger of bwin Interactive Entertainment AG and PartyGaming Plc on 31 March 2011. Incorporated, licensed and regulated in Gibraltar, the Group also has licences in France, Italy, Spain and Denmark. With offices in Europe, India, Israel and the US, the Group generated total pro forma revenue of €816.0m and pro forma Clean EBITDA of €199.3m in 2011. bwin.party commands leading market positions in each of its four key product verticals: online sports betting, poker, casino and bingo with some of the world's biggest online gaming brands including bwin, PartyPoker, PartyCasinoand Foxy Bingo.  The Group's scale, technology and strong portfolio of games collectively differentiate its customer offer from those of its competitors. bwin.party is a constituent member of the FTSE 250 Index and the FTSE4Good Index Series, which identifies companies that meet globally recognised corporate responsibility standards. For more information about bwin.party, please click here.

About Nordeus:

Nordeus, located in Belgrade in Serbia, is one of the leading and award winning European game development companies and officially the best European gaming startup of 2011. Its Top Eleven game, with more than 6 million monthly active users and 2 million daily active users on Web, Android and iOS devices, is the most played online sports game in the World. Nordeus' goal is to provide a seamless gaming experience to millions of people no matter what device they are using. Quite simply they make social games that are free and accessible to play on any device. Every day its team in Belgrade puts all of its talent into making 5-star games. Every day millions of people enjoy what they have created.