21st Sep 2006 14:05
Nielsen Mobile, a division of Nielsen Entertainment, andVerizon Wireless, the nation's leading wireless provider, announcedtoday that Verizon Wireless will provide weekly ring tones, RingbackTones, and full-length over-the-air music download sales data forNielsen Mobile's comprehensive point of sales tracking services.Individual customer information will not be shared with NielsenMobile.£ Nielsen Mobile compiles data from wireless carriers, aggregatorsand other mobile entertainment retailers. Inaugurated in January of2005, Nielsen Mobile is one of the latest additions to NielsenEntertainment's portfolio of existing businesses dedicated toproviding information and analysis tools and marketing solutions tothe global entertainment industry.£ "We are very excited to announce the addition of Verizon Wirelessas a direct reporter of weekly sales data to our existing pool ofcontributors," said Paul Leakas, General Manager of Nielsen Mobile."With the inclusion of the Verizon Wireless sales, we have solidifiedour needed market coverage towards our planned launch of RingScan,"added Leakas.£ John Harrobin, vice president of digital media and marketing forVerizon Wireless, said "As exemplified by the successful launch of ourV CAST Music service earlier this year and dating back to the launchof ring tones and Ringback Tones, mobile music is taking off amongcustomers of all ages. Nielsen Mobile provides a needed measurementservice as the mobile music industry continues to grow and evolve."£ For more information on Verizon Wireless products and services,visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN orvisit www.verizonwireless.com. £ About Verizon Wireless £ Verizon Wireless owns and operates the nation's most reliablewireless network, serving 54.8 million voice and data customers.Headquartered in Basking Ridge, N.J., Verizon Wireless is a jointventure of Verizon Communications (NYSE:VZ) and Vodafone (NYSE andLSE: VOD). Find more information on the Web atwww.verizonwireless.com. To preview and request broadcast-qualityvideo footage and high-resolution stills of Verizon Wirelessoperations, log on to the Verizon Wireless Multimedia Library atwww.verizonwireless.com/multimedia. £ About Nielsen Mobile £ Nielsen Mobile, a division of Nielsen Entertainment, provides themonitoring and analysis of sales data for the mobile industry. NielsenMobile currently compiles and reports polyphonic ringtone sales withinthe U.S. which is utilized as the source material for BillboardMagazine's weekly ringtone charts. Nielsen Mobile is currentlyexpanding to include sales data on all ringtone formats (whichincludes monos, polys, masters, voice and ring backs) as well asmobile music downloads, games, graphics and video in the U.S. andother markets.£ Nielsen Entertainment is comprised of the following businesses:National Research Group (NRG), EDI and EDI International, TelevisionServices, SoundScan, Broadcast Data Systems (BDS), RingScan, MusicControl, VideoScan, Market Navigator, BookScan, BookData, andInteractive Entertainment, and utilizes the full portfolio of sistercompanies including Nielsen Media Research (television ratings) andNielsen Net Ratings (Internet usage) to deliver a whole media point ofview. Nielsen Entertainment is part of VNU (www.vnu.com), a globalleader in information services for the media and entertainmentindustries. Copyright Business Wire 2006Related Shares:
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