New Strategic Partnership

22 October 2012

Media Corporation PLC

(the "Company")

New Strategic Partnership

Media Corporation PLC, the AIM quoted digital advertising and online gaming group, is pleased to announce that Eyeconomy, its digital advertising agency, has entered into a strategic alliance agreement (the "Agreement") with leading advertising and brand experts, BLAC.

Under the scope of the Agreement Eyeconomy and BLAC will mutually market and refer one another's services to their respective clients. BLAC's clients include Ansell's SKYN condoms; Leitz Esselte, Rapid; Swan Hellenic, Voyages of Discovery; Sacla Pesto Sauces; Countryside Alliance; Hippodrome Casino and Tie Rack Europe among others.

Mark Butt, Managing Director, Eyeconomy said:

"For too long digital media has been bought and sold on a commodity basis - at Eyeconomy we have exclusive access to a highly targeted consumer groups that enable leading brands to reach the consumers they need to reach and we are very excited to be working with BLAC and the potential of providing our services to their existing and future clients. By getting involved with brands at the campaign planning stages we are able to offer better service and results."

Neil Campbell, CEO of BLAC Agency commented:

"The partnership with Eyeconomy, which we are calling BLAC-EYE, allows my team to put together complete and in depth plans for our customers that link campaigns across all media, something that adds real value to the brands. BLAC-EYE is one in the eye for lumbering monolith agencies. What we offer has digital planning, creative and media abilities that play to our strengths making the union stronger when operating as one team delivering for our customers."

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