New social media offering

5th November 2012

Media Corporation Plc

(the "Company")

New social media offering

Media Corporation plc, the AIM quoted digital advertising and online gaming group, is pleased to announce the launch of their Mobile Digital and Social Network advertising service through their newly formed company: Media Corporation Social Networks.

Media Corporation Social Networks, in partnership with YZ UK Ltd., the UK, USA and Australian franchisee of targeted social media network provider YuuZoo, has signed an agreement to work in partnership to offer the innovative YuuZoo social media platform to existing and prospective customers.

The new service, which is optimised for mobile use, allows publishers, brand owners, sports stars, teams and interest groups to efficiently monetise their social media presence by maintaining controls on the commercial channels around the site. Revenues generated from the social media platforms will be split 50:50 between Media Corporation Social Networks and YZ UK Ltd., Eyeconomy, Media Corporation's digital media business, will also sell available advertising inventory. Each social network platform includes key common features such as a newsfeed, profile pages, messaging, chat, picture and video sharing, live event streaming, digital content as well as merchandising. Each platform provides a direct sales channel for content, services and merchandise.

Mark Butt, Managing Director of Eyeconomy, said: "This is exciting news, particularly for the publishers and brands we represent as we now have a cutting edge service that allows publishers and their advertisers to generate revenues from social media and mobile in partnership with the advertisers that support them in print and on the web.

Our model means that our customers can create a sticky, revenue generating social media presence and differentiate themselves from competitors - it puts the publication or brand at the centre, meaning publishers and brand owners have all the benefits of a social media campaign and yet maintain total control over the commercial aspects. This creates a number of new opportunities for site owners who can build revenue sharing models with their advertisers including direct response adverts that allow customers to buy advertised products immediately.

Our relationship with YZ UK Ltd.,the UK, USA and Australian franchisee, gives us access to incredible technology and growing audiences, and in return we are able to help their clients derive revenue from their social media presence."

Phil Jackson, Chairman, commented: "Social media and how to get it to make money has presented a challenge for brand owners, who invest significant amounts of money in advertising to acquire a customer, then direct them to a social network environment where they lose control of that customer and the commercial opportunities. Our new service meets that challenge and I believe offers a significant opportunity for us. Obviously, we see social media playing a significant part in the launch of Intabet."

Contacts:

Notes to editors:

YuuZoo Corporation is a fast-growing global mobile media company, with a full focus on Targeted Social Networks. YuuZoo has developed a vertically integrated, patent-pending service offering where Targeted Mobile Social Networks, mobile content, services and merchandise, mobile payments, and advanced mobile technology platforms combine to leverage off the growth in global demand for mobile and online content, services and commerce.YuuZoo's vertically integrated service offering and franchise model has enabled YuuZoo to achieve faster growth in subscribers and earnings than companies with a traditional business model or focus on specific market segments.Territories such as India, China, South East Asia, the Middle East and Africa, where mobile penetration significantly exceeds fixed line penetration, will provide many consumers with their first experience of the internet via their mobile phone.Entering these fast growing developing markets is difficult without strong local partnerships. YuuZoo has established strong partnerships with leading local players in key markets. This has given the Company a first-mover advantage, and has created strong barriers to entry for any competitor trying to duplicate YuuZoo's market entry model.