13th Jun 2007 21:43
Smirnoff Source(TM), the new premium malt beverage offering fromDiageo North America that combines pure spring water with alcohol,today announced it will hold a benefit in New York City on June 14th,to raise funds on behalf of The Nature Conservancy (TNC), a leadingconservation organization working around the world to protectecologically important lands and waters for nature and people. Theevent, entitled "Conservation Starts at the Source," will be hosted byAnna Kournikova and feature a performance by celebrity DJ SamanthaRonson. £ Recently released in the Northeast, Smirnoff Source(TM) (3.5%alcohol by volume) is the first malt beverage in the U.S. to containpure spring water and alcohol. The beverage is light, crisp andperfectly balanced to deliver the ultimate in refreshing taste. £ "In launching Smirnoff Source, we factored in our consumers'concerns for the environment and our shared concern for keepingSmirnoff Source's pure spring water pure," said Mark Breene, vicepresident, Diageo Progressive Adult Beverages. "The NatureConservancy's solid reputation and proven track record of producingtangible, lasting results for the environment makes them the perfectorganization to benefit from this event," he added. £ "We're pleased to have this opportunity to help raise awareness ofthe need to conserve the natural systems that sustain life on Earth,"said Steve Ertel, Director of Media Relations for The NatureConservancy. "As the challenges facing the planet become more urgent,it is increasingly critical to incorporate environmental thinking intoour daily lives. We hope to inspire a new generation ofenvironmentalists, and we hope 'Conservation Starts at the Source' canremind people that their choices can and do affect the world aroundthem." £ As an internationally-recognized tennis star, Anna Kournikova isone of today's leading female professional athletes. Anna's undeniablecommitment to tennis and sportsmanship remain strong as she continuesto expand her career and grow both personally and professionally.Anna's illustrious tennis career has helped her transcend the sportsindustry and catapult her into the mainstream worlds of fashion,beauty, business, health and fitness. Anna's accomplishments on thecourt have transcended off the court, making her one of the mostrecognized athletes in the world and a respected member of the sportscommunity. £ Smirnoff Source is the latest product to be offered as part ofDiageo's industry-leading Progressive Adult Beverage (PAB) category.Other PAB product offerings include Smirnoff Ice(R), Smirnoff(R) RawTea(TM) and Captain Morgan Parrot Bay(TM) Tropical Malt Beverages. £ When enjoying this new product, and all its products, Diageoreminds its adult consumers to drink responsibly. As the world'slargest spirits, wine and beer company, Diageo is committed to socialresponsibility and the responsible marketing of its brands. The DiageoMarketing Code is one of the most stringent in the industry. Diageo isa founding member and major supporter of The Century Council, anot-for-profit organization whose programs are designed to combatdrunk driving and underage drinking. £ About Diageo £ Diageo (Dee-AH-Gee-O) is the world's leading premium drinksbusiness with an outstanding collection of beverage alcohol brandsacross spirits, wine and beer. These brands include Johnnie Walker,Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan,Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. £ Diageo is a global company, trading in some 180 countries aroundthe world. The company is listed on both the New York Stock Exchange(DEO) and the London Stock Exchange (DGE). For more information aboutDiageo, its people, brands, and performance, visit us athttp://www.diageo.com. £ Celebrating life, every day, everywhere, responsibly. £ About The Nature Conservancy £ The Nature Conservancy is a leading conservation organizationworking around the world to protect ecologically important lands andwaters for nature and people. To date, the Conservancy and its morethan one million members have been responsible for the protection ofmore than 15 million acres in the United States and have helpedpreserve more than 102 million acres in Latin America, the Caribbean,Asia and the Pacific. Visit The Nature Conservancy on the Web atwww.nature.org. Copyright Business Wire 2007Related Shares:
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