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New Product

2nd Nov 2006 07:01

Seeing Machines Limited02 November 2006 2nd November 2006 Seeing Machines Limited ("Seeing Machines" or the "Company") SEEING MACHINES RELEASES NEW PRODUCT - DRIVER STATE SENSOR RESEARCH (DSS-R) Seeing Machines (AIM: SEE), the leading developer of advanced computer basedimaging software systems, announces today the first production release of itsDriver State Sensor (DSS) technology in the DSS-R, as highlighted in the 19October 2006 announcement of Final Results for the year ended 30 June 2006. TheDSS-R is a research and fleet trial implementation of the DSS and its ruggeddesign and fully automatic operation makes it ideally suited for permanent andunsupervised installation in vehicles. The technology has been trialledsuccessfully in the US since March when it was installed in a number of trucksfor a large oil field services and mining company. The second phase of thistrial has recently commenced and includes a larger number of trucks. In releasing the product Nick Cerneaz, CEO of Seeing Machines said: "This DSS-Rproduct is the first of a number of new products we are aiming to release overthe next 12 months. The DSS technology underpinning the DSS-R has beendeveloped and refined by Seeing Machines over a number of years most recently incollaboration with our partners Hella KGaA Hueck & Co (Hella). We are veryexcited by the strong interest in this automotive product and its potential toadd to our revenue base. It is well known that driver fatigue, distraction and inattention aresignificant factors in road traffic accidents. The World Health Organisation(WHO) estimates that 1.2 million people lose their lives and 50 million peopleare injured in road traffic accidents each year. The global cost of roadtraffic accidents is estimated at US$518 billion annually. Vehicles using the Seeing Machines DSS technology will be 'driver aware'. TheDSS-R will enable fleet operators and others researching driver performance andsafety systems to test-drive tomorrow's technology today. Seeing Machinescontinues to work with its automotive industry partners to bring the DSStechnology to serial production as an Original Equipment Manufacturers product(DSS-O) from vehicle manufacturers or as an after market system (DSS-A) suitablefor retrofitting existing vehicles." Further information about the DSS-R can be obtained from the company web site:www.seeingmachines.com. --- ENDS --- Enquiries:Seeing Machines Limited Insinger de Beaufort Parkgreen CommunicationsNick Cerneaz, CEO Simon Fox Victoria Thomas+61 (0) 2 6125 6501 +44 (0) 20 7190 7018 +44 (0) 20 7493 3713www.seeingmachines.com This information is provided by RNS The company news service from the London Stock Exchange

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