New Product Launch

INTERNETQ plc

("InternetQ" or "the Group")

New Product Launch

InternetQ, one of the leading providers of mobile marketing and digital entertainment solutions for mobile network operators and brands, today announces the launch of MiniMob.com a uniquely positioned mobile advertising platform targeting app developers and publishers.

MiniMob.com, which is now live, will work in conjunction with InternetQ's established mobile marketing and digital entertainment platforms to ultimately generate 'smart ad' revenues from App developers and publishers. The platform will enable InternetQ to leverage their market leading position as a core mobile data partner allowing for future mobile advertising monetisation.

MiniMob.com delivers an easy-to-use self-service platform that provides a better mobile advertising experience for App developers and publishers who are looking to engage with their audiences using contextual mobile advertising in a carefully controlled and customized way.

The platform enables App developers to maximise the success of their Apps, by allowing them to quickly set up promotional campaigns and build a communication strategy, thereby extending the life and value of the App.

Developers can easily message consumers who have not used their App for a period of time, or automatically poll devices to let users know that free trials are ending. Through a simple software development kit, the platform empowers developers to reach customers from any device, sending timed and targeted push notifications or shortcut icons to their mobile phone or tablet.

MiniMob.com is an industry first as it is the only completely free service to offer unlimited messaging to an infinite number of App end users, with no third party ads.

For further details