New OEM 3D products at CES

06 January 2011

DDD Group PLC

DDD and partners showcase 2D to 3D conversion technology and 3D content at the 2011 Consumer Electronics Show

Las Vegas, Nevada: DDD Group plc (AIM: DDD), the 3D consumer technology licensing group, will showcase its TriDef 2D to 3D conversion technology and Yabazam! 3D content library with several high-profile partners at the Consumer Electronics Show, which starts today.

As announced separately today, DDD and Intel will be demonstrating TriDef stereoscopic 3D software with Intel's new 2nd Generation Intel® Core desktop and mobile PC processors. DDD will be utilizing the new stereoscopic 3D support now available on 2nd Generation Intel® Core processor-based systems, which supports S3D on the latest 3D TVs via HDMI 1.4a. Visitors to Intel's booth at CES will be able to see demonstrations of new usages based on these systems, including 3D Blu-ray movie playback and personal content viewing for 3D TVs.

Also in personal computing, AMD will demonstrate automatic 2D to 3D game conversion using TriDef Ignition on its next generation AMD Radeon™ HD 6000 family of graphics processors as part of the WIRED 'Make a Scene' initiative, while HP will showcase TriDef 2D to 3D game conversion on its recently launched Envy17 3D notebook. LG Electronics is demonstrating the new A520 15.6" 3D notebook PC while Samsung is exhibiting their new 17.3" 3D notebook PC, both equipped with the latest 3D capable graphics processors from AMD. In addition to 3D notebook PCs, Samsung will also be exhibiting their latest 3D PC monitors.

In television, Samsung continues to demonstrate clear leadership in the field of 3D TV with the debut of the world's thinnest 3D Blu-ray player equipped with 2D to 3D conversion. At their suite at the Wynne Hotel, Quartics will be showing its new SmartCable, an HDMI cable equipped with the Qvu video processor, incorporating DDD's latest 3D conversion technology. The Quartics SmartCable allows 2D devices like set top boxes and Blu-ray players to be connected to 3D TVs with the 3D capabilities residing in the cable instead of the device. Hyundai will showcase new TV sets with TriDef game conversion as well as content from DDD's Yabazam 3D content library on a custom 3D video wall. Eyewear firm Oakley will also be using DDD's TriDef 3D game conversion as part of the demonstration of their new GASCAN line of 3D polarized glasses for use with 3D TVs.

DDD's 3D technology will once again make an appearance in a mobile handset, with Sharp demonstrating Yabazam! 3D content on the 3D 'glasses-free' Android phone that was recently launched in Japan.

In addition to on the floor demonstrations, additional presentations limited to invited guests are being made by leading OEMs including:

·; A TV Set Top Box Accessory incorporating TriDef 3D conversion developed for a leading US set top box manufacturer

·; DDD's all new Android-compatible 2D to 3D conversion in a glasses-free smart phone and a glasses-free tablet PC

·; DDD's TriDef 2D to 3D game and video conversion software in conjunction with a glasses-free 3D notebook PC and 3D glasses-free PC monitor

Chris Yewdall, chief executive of DDD said:

"3D technology was big at CES 2010 and will be an even bigger story in 2011. While last year's show focused mainly on 3D TVs, the market for 3D devices is rapidly expanding into other segments including PCs, tablets and smartphones. The breadth and quality of the companies with which we are partnering emphasizes DDD's leadership position in 2D to 3D conversion."

Enquiries

About DDD Group

DDD, also known as Dynamic Digital Depth, is transforming the viewing experience with applications for 3D displays. Its patented technologies enable: 3D viewing with and without glasses; simple integration of computer games applications with 3D displays; supply of 3D content through 2D to 3D conversion; and 3D transmission over existing networks. DDD's shares are quoted on the London Stock Exchange's AIM Market (AIM: DDD).

Technology background

A new category of flat screen LCD and plasma displays is being developed and marketed by major consumer electronics companies that provide stereoscopic 3D images both with and without the need for the viewer to wear glasses. Stereoscopic 3D images appear to have natural in and off-screen depth. 3D displays can now be found in desktop PC displays, notebook computers, and HDTVs worldwide and have also been included in mobile phones in Japan and Korea.

DDD's solutions provide an important bridge between conventional two-dimensional (2D) software applications and content and the new 3D displays. Normal 2D pictures, video and computer graphics images are manipulated by DDD's patented software enabling them to be displayed on 3D displays without requiring the content to be created especially for a 3D display. DDD's solutions also enable automatic conversion of virtually any media from 2D to 3D without any pre-processing of the 2D image.

DDD licenses these software applications, marketed under the TriDef® and DDD Mobile™ brand names, to consumer electronics manufacturers for inclusion with the 3D display products supplied to their end users. DDD also licenses its software directly to end users who already own 3D displays and through an international sales channel. DDD's customers include: Samsung, HP, Acer, Fujitsu, Lenovo, Sharp, Wistron Corporation and Arisawa Manufacturing Company.