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New Market For Sarantel With GPS Enabled Ruggedised Digital Camera

26th Feb 2007 08:00

Sarantel ltd (AIM:SLG), leading manufacturer and innovator forfiltering antennas, today announce their movement into a new marketapplication - GPS enabled cameras. The GeoHelix was selected by RicohCorporation for their newly launched 500SE because of its highperformance, reliability and small size. £ Ricoh developed the highly ruggedised 500SE to overcome problemsassociated with marrying pictures or videos with points on a map. Thecamera automatically embeds GPS data and is able to record thelocation of the object as well as the photographer. In addition theuser is able to send images wirelessy via bluetooth or wi-fi. £ Achieving reliable GPS was essential for Ricoh in an applicationswhere location accuracy under all conditions is critical to theworkflow. Sarantel's GeoHelix is high performing, doesn't detune whenhand-loaded and has proven reliability in all conditions from heavilywooded areas to urban canyons. And its omni-directional propertiesmean that satellites are detected regardless of the orientation of thecamera. £ Jeff Lengyel, Manager of Ricoh Digital Imaging Division comments,"We needed an antenna that was small, light weight and highlyaccurate. The GeoHelix was a natural choice which allowed us tointegrate GPS quickly and without hassle." £ Ben Sandford, Vice President of Sales, Sarantel Ltd said "We aredelighted to have been chosen by Ricoh in this application which is afirst for us. Our technology is a perfect fit and clearly demonstrateswhere we can genuinely add value to our customers and their products." £ The 500SE is available from Authorized Ricoh Geo-Imagingresellers. To find a reseller, or to learn more about the 500SE,please visit: £ http://www.ricohsolutions.com/geo/. £ Notes to Editors £ About Sarantel: £ Sarantel designs, manufactures and sells patented, ceramic,filtering antennas for use in portable wireless devices. Theseantennas allow a clearer signal than conventional antennas whilstreducing the amount of energy absorbed by the body by approximately 90per cent. They also simplify system design, thus allowing designstandardisation and reduced time to market and cost for manufacturers.Sarantel's antennas significantly improve the performance of wirelesssystems by increasing their range and effective bandwidth. £ The company supplies antennas to the Global Positioning Satellite(GPS) market and the North American satellite radio market andSarantel's antennas have been successfully designed into PersonalNavigation Devices (PNDs), laptops and Personal Digital Assistants(PDAs). Sarantel's antenna technology is also capable of servicingmultiple high volume markets such as wi-fi, 3G and Bluetooth. £ Sarantel listed on AIM, a market operated by the London StockExchange, on 2nd March 2005 and is included in the IT Hardware sector(93) within the Telecommunications equipment sub-sector (938) and hasa RIC code of SLG.L £ About Ricoh Corporation: £ Ricoh Corporation, headquartered in West Caldwell, N.J., is asubsidiary of Ricoh Company Ltd., the 70-year-old leading supplier ofoffice automation equipment and electronics, with fiscal year 2004sales in excess of $17 billion, a 1.9 percent increase over theprevious year. £ Ricoh Corporation is a leading provider of document solutions.Ricoh's fully integrated hardware and software products helpbusinesses share information efficiently and effectively by enablingcustomers to control the input, management and output of documents. £ Ricoh Corporation directly or through its subsidiaries markets anddistributes products in North, Central and South America. £ Information about Ricoh's complete range of products and servicescan be accessed on the World Wide Web at www.ricoh-usa.com. Copyright Business Wire 2007

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