10th Aug 2007 07:01
Playtech Limited10 August 2007 Playtech Ltd ("Playtech" or "the Company") Licence Agreement Signed with PKR Playtech (AIM: PTEC), the international designer, developer and licensor ofsoftware to the online and land-based gaming industry, announced today that ithas signed a new licence agreement to be the exclusive supplier of casinosoftware to PKR Ltd, the world's largest online 3D poker operator. The movesignals an exciting new expansion for PKR into the online casino market. Playtech will provide PKR.com with a bespoke online casino which will furtherenhance the next generation poker room's already rich and diverse playerexperience by providing access to a variety of market leading casino games. In less than a year of operation the company has fast become a major force inthe online poker market growing rapidly to currently boasting over 7,000concurrent players at peak times. By providing a PKR branded casino product,fully integrated with PKR.com's proprietary next-generation 3-D poker software,Playtech will allow PKR to maximise revenue generation from its operations tomeet the current and future demands of its already large and expanding userbase. Mor Weizer, Chief Executive Officer of Playtech, commented today: "We are delighted to have signed this agreement with PKR.com and very much lookforward to helping the company enhance its players' all round experience andthrough this the company's revenue generating potential. PKR.com is a highlyrespected operator in the online poker market with a unique offering to both the3D and gaming console markets. As such this opens up a whole new demographic forPlaytech which will now be able to enjoy our market leading casino gamingplatform married seamlessly with the high quality 3D poker experience that PKR.com's customers have come to expect." Malcolm Graham, Chief Executive Officer of PKR, commented today: "PKR is very pleased to have entered into this partnership with Playtech, and welook forward to working with the Playtech team to develop an online casino whichreflects PKR's core values of unrivalled customer experience and deep technicalskills. PKR chose Playtech as its online casino partner because they have anincredible track record of technical innovation and we know their team candeliver a product which we will both be very proud of." - ends - For Further Information: Mor Weizer, CEO, Playtech Ltdc/o Bell Pottinger Tel: +44 (0) 20 7861 3232www.playtech.com David Rydell / Peter Otero / Antonia CoadBell Pottinger Corporate & Financial Tel. +44 (0) 20 7861 3232 About Playtech Playtech develops unified software platforms for the online gambling industry,primarily targeting existing online operators wanting to upgrade their system;sportsbooks looking to diversify and land-based operators making their onlinedebut. Playtech gaming applications - online casino, poker, bingo, mobilegaming, live gaming, land-based kiosk networks and fixed-odds games - are fullyintercompatible and can be freely incorporated as stand-alone applications,accessed and funded by players through the same user account and managed by theoperator by means of a single powerful management interface. Founded in 1999,Playtech has over 500 personnel distributed globally, around eighty percent ofwhom are engaged in research and development of current and future gamingtechnologies. Website: www.playtech.com About PKR PKR Ltd is the largest independent online 3D poker operator, licensed andregulated by the Alderney Gambling Control Commission (AGCC). PKR uses advancedgaming technology to serve the game of poker and enhance our user's experiencein ways no other poker room can. PKR's unique 'Emote control' technology,combined with a number of other one-of-a-kind game features mean players on PKRcan interact and engage with the game and each other in way that's personal,involving and highly entertaining. Website: www.pkr.com This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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