New HXM order from Channel Partner

15 March 2021

Actual Experience plc(the "Group", the "Company" or "Actual Experience")

New HXM order from Channel Partner

Actual Experience plc (AIM: ACT), the analytics-as-a-service company, is pleased to announce it has received an initial Purchase Order from one of its Channel Partners, for the Company's new Human Experience Management ("HXM") Business Impact Assessment ('BIA') and Continuous Improvement ('CI') offering, evidencing the Channel Partner's endorsement of HXM to its global blue-chip customer base.

The Purchase Order follows a constructive period of commercial engagement with the Channel Partner and is a pre-order intended to fund initial BIA deployments in the sales funnel.

A BIA is a one month project that establishes the business and economic rationale for ongoing CI. It helps business leaders understand the impact their digital workplace has on their employees and their overall business in terms of wellbeing, inequality, carbon footprint and operational efficiency, amongst other things. Critically, with the enduring COVID related changes to working practices - so-called hybrid working - the Company's HXM offering provides actionable information for businesses to improve their digital business, look after employees, improve operational efficiency and help drive their ESG agenda.

Dave Page, CEO of Actual Experience, commented: "This purchase order evidences further endorsement from our Channel Partner in deploying our technology to its global blue chip customer base. Depending on the initial scale of the deployments, this pre-order is expected to fund the first BIAs undertaken with this partner. As our partner's sales funnel develops, we expect further enterprise customer opportunities to approach the order stage for the initial Business Impact Assessment. We look forward to updating investors with news of customers moving to Continuous Improvement and potentially of more substantial pre-orders in the future."

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About Actual Experience

Actual Experience's goal is to significantly improve the performance of the digital world.

The Company enables its partners to optimise their customers' digital ecosystem to increase productivity and enhance brand experiences through Human Experience Management.

Developed from 10 years of patented academic research and three patents, the Company's Human Experience Management Services analyse the human experience of any digital service. The Company's service provides organisations with actionable information whereby changes to the digital ecosystem can be made to optimise and improve digital experience for customers and employees. For any organisation, this means that their most valuable asset - their employees - are liberated from digital slow time, their online brand reputation can be protected and they can make informed ecosystem investment decisions.

Actual Experience is listed on the London Stock Exchange (AIM: ACT). Our corporate headquarters is in Bath, UK. Actual Experience's unique and patented digital analytics-as-a-service is founded on cutting-edge research at Queen Mary University of London.

For further information please visit www.actual-experience.com