6th Aug 2007 09:30
HSBC Holdings PLC06 August 2007 HSBC CREATES GLOBAL HEAD OF PERSONAL FINANCIAL SERVICES AND MARKETING Alex Hungate has been appointed to the new role of Head of Personal FinancialServices and Marketing for HSBC globally with effect from September 2007. Alex will lead a business that serves over 120 million customers worldwide. Hewill also take responsibility for overseeing the Group's advertising,sponsorship and customer marketing activities. Regional leaders of PersonalFinance and the principal heads of marketing will have a functional reportingline to Alex in addition to geographic reporting to local chief executives. Thisprovides for local management and the global oversight necessary to achieveHSBC's ambitions to fully connect its businesses and customers around the world. Alex joins from Reuters where he was Managing Director, Asia. He led thecompany's successful expansion in the region, growing market share and improvingprofitability and customer satisfaction. Previously, as Chief Marketing Officer,he implemented customer satisfaction measurement as a tool to drive serviceimprovements and increase customer loyalty. At HSBC, he will be based in London, reporting to HSBC's Group Chief Executive,Michael Geoghegan. As a Group Managing Director he will also become a member ofthe 10-strong global Group Management Board. Alex Hungate said: "I want to help HSBC grow by maintaining a relentless focuson the needs of its customers. In this role, with its combination of globalleadership of the Personal Financial Services business plus the marketingfunction, I want to ensure that our services always deliver on the powerfulpromise of the HSBC brand." Alex's top priority for HSBC's global Personal Financial Services business willbe to connect the bank's operations around the world. As such, he is chargedwith selecting the best products, services and technologies from HSBC'sunparalleled 83-market network and implementing them around the world while alsodriving the creation of new services. As the leader of HSBC's marketing function, Alex will take charge of what isalready the 23rd most valuable brand in the world and ensure that alladvertising, sponsorship and customer marketing activity around the worldcomplies with the bank's brand values. Alex was educated at Oxford University and Harvard Business School. Notes to editors: 1. Brief biography for Alex HungateAlex Hungate becomes Head of Personal Financial Services and Marketing inSeptember 2007. As a Group Managing Director he will also sit on the bank'sglobal Group Management Board. Alex was managing director of Reuters in the Asia Pacific region and between2002 and 2006 he was Reuters worldwide chief marketing officer. During his 14years at the news services group he was based in the UK, Hong Kong and the USA,holding positions including co-chief executive officer of Reuters America and aboard director of Factiva, the web-based business news and information service.Prior to his career at Reuters he spent two years with Booz Allen & Hamilton asa strategy consultant. Alex graduated from Oxford University with an MA inEconomics and Business Management and gained an MBA from Harvard business schoolin 1992. 2. HSBC Holdings plcHSBC Holdings plc serves over 125 million customers worldwide through around10,000 offices in 83 countries and territories in Europe, the Asia-Pacificregion, the Americas, the Middle East and Africa. With assets of some US$2,150billion at 30 June 2007, HSBC is one of the world's largest banking andfinancial services organisations. HSBC is marketed worldwide as 'the world'slocal bank'. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
HSBC Holdings