New GIANT 2016 platform secures first contract

Fusionex International plc

("Fusionex" or "the Company" or "the Group")

New GIANT 2016 platform secures first contract

Fusionex, an award-winning and market-leading international provider of software specialising in Analytics, Big Data and the Internet of Things, is pleased to announce that it has secured a million dollar, multi-year contract with an integrated holiday resort in Asia to use the Group's proprietary Big Data Analytics platform Fusionex GIANT 2016 to optimise its marketing strategy. This is the first significant contract to be secured for Fusionex GIANT 2016, the next generation of the Group's GIANT platform, initially launched on 28 June 2016.

The contract will see Fusionex assist the holiday resort by leveraging customer preferences to drive strategic growth. Using its advanced Big Data solution, Fusionex will carry out analytics on the resort's customer data, including social media posts and online reviews, in order to detect trends in food, entertainment and lodging more effectively and generate actionable business insights.

The resort, which contains accommodation, a theme park, golf, shopping and dining facilities, will be able to better serve existing guests and future visitors by employing GIANT, in particular creating profiles for each customer for a more personalised holiday experience. Additionally, real-time marketing of specific offerings to customers will help to develop customer relationships and encourage future visits, strengthening potential revenue streams.

Ivan Teh, Fusionex Chief Executive Officer, commented:

"We are delighted to have secured a significant multi-year contract with one of Asia's leading resort providers. This is particularly encouraging as it is the first contract we have announced for our recently launched next generation offering, Fusionex GIANT 2016.

Fusionex believes this contract demonstrates the benefits of Big Data Analytics for the leisure and hospitality industry. Making the leap into the Big Data age by employing GIANT makes complete sense for such companies given the significant number of guests they handle every year, especially during peak seasons. By accessing actionable insights and identifying trends, industry players will be able to serve their customers better by improving speed and quality, hence setting themselves apart from their competitors as the destination of choice."

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Fusionex