23rd Nov 2005 13:12
Vodafone Group Plc23 November 2005 23 November 2005 Press Release VODAFONE ANNOUNCES NEW FOOTBALL SPONSORSHIP Vodafone today announces an exciting and exclusive three year agreement tosponsor the UEFA Champions League commencing on 1st July 2006. The sponsorshipdeal will see Vodafone become both an Official Partner and the Official MobileNetwork of the UEFA Champions League. The agreement is central to Vodafone's global sponsorship strategyand reinforces the company's long term commitment to football. This newpartnership will enable all Vodafone operating companies, partner networks andaffiliates to provide their customers with access to the world's largest andmost prestigious club competition. The partnership will enable Vodafone to deliver content including videohighlights packages and goal alerts from all UEFA Champions League matches tofootball fans on the Vodafone live! with 3G consumer service. The new agreement with UEFA Champions League has two elements: Sponsorship - In addition to becoming an official partner and the officialmobile network to the UEFA Champions League, Vodafone will be entitled tosignificant branding and hosting rights, as well as a substantial broadcastsponsorship package. Content - Building on Vodafone's existing UEFA Champions League content,highlights include in match video goal alerts, full time video highlights,preview packages, backed up with a comprehensive official text and data serviceon Vodafone live! with 3G. Commenting on the new agreement Peter Bamford, Vodafone's Chief MarketingOfficer said, "This new and exclusive partnership with the UEFA ChampionsLeague, allows us to build on and consolidate our successful association withfootball. The UEFA Champions League offers Vodafone two new benefits: firstly itextends Vodafone's football relevance to supporters around the world andsecondly it offers fans access to unique and compelling content through theVodafone network, both of which will increase our brand awareness and driverevenue." - ends - For further information: Vodafone Group Investor RelationsTel: +44 (0) 1635 664447 Media RelationsTel: +44 (0) 1635 664444 Sports Sponsorship PRTel: +44 (0) 1635 672247 About VodafoneVodafone provides a full range of mobile telecommunications services, includingvoice and data communications. Vodafone has equity interests in 27 countries andPartner Networks in a further 27 countries, with a proportionate customer baseof over 171 million. Vodafone live! with 3G is available in 18 countriesworldwide. For more information, please visit www.vodafone.com (c) Vodafone Group 2005. VODAFONE, the Vodafone logos and Vodafone live! aretrade marks of the Vodafone Group. Other product and company names mentionedherein may be the trade marks of their respective owners. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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