New Financing Facility

07 November 2022

Brave Bison Group plc

("Brave Bison" or "the Company")

New Financing Facility

Brave Bison Group plc (AIM: BBSN), the social and digital media company, announces that it has entered into an agreement with Barclays Bank plc for a new £3mn revolving credit facility ("RCF"). The RCF is a three-year facility with an interest margin of 2.75% over Base Rate.

Brave Bison is already well capitalised. The Company reported gross cash of £5.4mn and net cash (excl. leases) of £4.8mn as at 30 June 2022. The RCF will provide additional resources with which to pursue Brave Bison's strategy of acquiring complementary businesses in the digital media, marketing and technology industries.

Oliver Green, Chairman, commented:

"Brave Bison's diversified business model is now able to support modest leverage of approximately 1x underlying earnings. For new acquisitions we will be utilising our substantial cash balances in the first instance, followed by RCF drawings as required. The more challenging investment environment has reduced valuations across the industry, and we are seeing a number of exciting and accretive opportunities"

For further information please contact:

Brave Bison Group plc

Oliver Green, Chairman via Cenkos

Theo Green, Chief Growth Officer

Philippa Norridge, Chief Financial Officer

Cenkos Securities plc Tel: +44 (0)20 7397 8900

Nominated Adviser & Broker

Nicholas Wells

Ben Jeynes

About Brave Bison

Brave Bison (AIM: BBSN) is a social and digital media company, headquartered in London with a globally distributed workforce across eight countries.

Brave Bison is unique in that it is both a digital media owner, as well as a digital media agency. The Company owns and operates its own channels, and the communities attached to them, as well as offering customers a suite of advertising services to help reach digital audiences.

Brave Bison has two core lines of business. Firstly, the publishing of content on social media channels to generate advertising revenue. Brave Bison operates over 650 channels including PGA Tour and US Open on YouTube, Cooking Wild and DIY & Crafts on Facebook and Slick and VSatisfying on Snap Discover.

The second line of business involves the execution of social and digital advertising campaigns for global, blue-chip brands such as Panasonic, New Balance, Primark, Vodafone and Curry's. These customers are serviced through three divisions: Brave Bison Social & Influencer, a social media advertising practice, Brave Bison Commerce, a digital commerce practice, and Brave Bison Performance, a paid and organic digital media practice.