New episodes and global partners for Peppa Pig

Date: 19 May 2017On behalf of: Entertainment One Ltd. ('the Company') 

Entertainment One Ltd.

New episodes and global partners for Peppa Pig

Entertainment One Ltd. today announces the start of production on a new series of Peppa Pig. The show's award-winning animation studio, Astley Baker Davies, will be producing the new series which will bring the total number of Peppa Pig episodes to 381. The 117 new episodes are scheduled to launch on air globally from Spring 2019 and secure a pipeline of Peppa Pig content over the following four years.

Supporting the current and future roll-out of new episodes across broadcasters around the world, Entertainment One has signed a number of new licensing partners. DTC, a toy partner in Brazil, has launched a new line of toys which will debut at retail from August 2017. In Russia, licensing has accelerated at a significant pace and the licensing programme now has 40 partners signed across the toy, games and confectionery categories. Peppa Pig merchandise has also recently entered new markets across the Nordic region where the Character Options master toy line is being distributed by Top Toy and is currently enjoying strong retail sales.

Peppa Pig continues to be one of the leading preschool properties in the UK, Australia, the U.S., Spain, Italy, France, Latin America and South East Asia. In China, Peppa Pig has generated more than 24.5 billion views on multiple SVOD platforms since the brand was first launched two years ago, providing strong consumer traction for the licensing and merchandising programme roll out of the brand this year.

Darren Throop, CEO, commented:

"Peppa Pig's global appeal continues apace as we bring new content to audiences across the world. With a new series in the pipeline, best-in-class partners and strong marketing and experiential initiatives in each territory, we continue to nurture the long term success of this global preschool phenomenon."

Notes to Editors:

About Entertainment One

Entertainment One Ltd. (LSE:ETO) is a global independent studio that specialises in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company's diversified expertise spans across film, television and music production and sales, family programming, merchandising and licensing, and digital content. Through its global reach and expansive scale, powered by deep local market knowledge, the Company delivers the best content to the world.

Entertainment One's robust network includes film and television studio The Mark Gordon Company; content creation venture Amblin Partners with Steven Spielberg, DreamWorks Studios, Participant Media, and Reliance Entertainment; leading feature film production and global sales company Sierra Pictures; unscripted television production company Renegade 83; world-class music labels Dualtone Music Group and Last Gang; and award-winning digital agency Secret Location.

The Company's rights library, valued at US$1.5 billion (as at 31 March 2016), is exploited across all media formats and includes more than 100,000 hours of film and television content and approximately 40,000 music tracks.

 www.entertainmentone.com