New Contract Win - Bfashion

10 July 2015

ATTRAQT Group plc

("ATTRAQT", the "Group" or the "Company")

NEW CONTRACT WIN - BFASHION

First client win in Eastern Europe

ATTRAQT Group plc (AIM: ATQT), a leading provider of eCommerce visual merchandising, site search and recommendation technology, is pleased to announce that it has been appointed by Bfashion, an Eastern European online fashion retailer, to deliver ATTRAQT's full suite of products across eight international sites.

ATTRAQT's Freestyle Merchandising platform will enhance Bfashion's visual merchandising, site search and navigation, and product recommendation capabilities, upgrading its current ecommerce platform across Bulgaria, Romania, Hungary, Slovakia, Slovenia, Czech Republic, Croatia and Greece in line with local visual merchandising rules. 

As part of this adoption of the Company's suite of products, Bfashion has opted to use the ATTRAQTMail™ service, launched in Q4 2014. This will allow Bfashion to merchandise to customers through its current email marketing system, and will also benefit from ATTRAQT's professional services department for a full site review and follow-up workshops.

André Brown, CEO of ATTRAQT Group plc, commented:

"We are delighted to announce that Bfashion has selected ATTRAQT to provide our full range of services to enhance its ecommerce platform. Bfashion is an exciting new customer for us in a market we have not previously had a presence in, underlining the growing international demand by retailers for our products. We look forward to working with the Bfashion team going forward."

Jay Krist, CEO of Bfashion (www.bfashion.com) commented:

"We are pleased to have appointed ATTRAQT to help us enhance our ecommerce business. We were impressed with their expertise in online merchandising and the range of solutions they provide as a single integrated solution. Their technology will be a real asset for our business going forward and help us to drive online sales across all of our sites."

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About ATTRAQT

ATTRAQT launched its merchandising platform Freestyle Merchandising in 2009 which included product recommendations, site search and visual merchandising. The client base has now grown to approximately 90 clients, including Tesco Clothing (part of Tesco Plc (LSE: TSCO)), boohoo.com (LSE: BOO) and Superdry (LSE: SGP). The Company has market presence in Western Europe and the US with offices in London and Chicago. For more information please visit: http://attraqt.com/