New contract

02 July 2012

Motive Television PLC

("Motive" or "the Company")

Motive signs five-year contract with CME subsidiary CET 21 spol. s r.o.

Motive Television plc is pleased to announce that its wholly-owned subsidiary, Motive Television Services Ltd. (Motive) has signed a contract with CET 21 spol. s r.o. (CET 21), a subsidiary of Central European Media Enterprises Ltd. (CME), to provide its Television Anytime Anywhere technology platform to support CET 21's anticipated launch of a new television service using its Voyo content platform over digital terrestrial television (Voyo DTT services) in the Czech Republic.

Under the five-year agreement, Motive will have overall responsibility for delivery and management of the project by providing its patented Television Anytime Anywhere technology and certain engineering and operational services to CET 21, and acting as systems integrator. The project will begin in July 2012 and is planned to be ready for commercial launch by early 2013.

Motive is entitled to earn non-recurring engineering fees based on achieving certain performance milestones and monthly license and maintenance fees based on the number of subscribers to the Voyo DTT services following commercial launch.

Although the agreement addresses the implementation of Motive's technology for the Voyo DTT services in the Czech Republic, a further rollout to CME's other markets is possible. CME is one of Europe's leading media and entertainment companies with operations in six countries with a combined population of 50 million people.

Leonard M Fertig, CEO of Motive, commented:

"This agreement represents the result of a long evaluation and planning process after which CME decided to choose Motive's Television Anytime Anywhere platform to provide new television services in the Czech Republic and potentially the rollout of similar services in other CME's markets. It is a transforming deal for Motive as it again confirms the value of our Television Anytime Anywhere platform against competitors and validates the Company's business model."

Notes to Editors

Motive Television provides software and services to the global television industry, enabling Television Anytime Anywhere. Motive's patented and proprietary technology platform responds to the heightened viewer demand for watching what they want, when they want, on whatever device they want; and is driven by the mandatory switchover from analogue to digital broadcasting as mandated by the International Telecommunication Union.

Motive Television provides broadcasters and pay television operators with enabling technology that provides opportunities to deliver highly-valued services to viewers that generate additional income and retain existing subscribers, comprising:

Television Anytime. A technology platform that enables digital broadcasters and pay television operators to offer enhanced broadcasting services with or without the need for an Internet connection. These services, include, among others, Video-on-Demand, Catch-Up TV, Virtual Channels, Sneak Preview TV, and Targeted Advertising. Television Anytime is currently in commercial operation in Europe both in digital terrestrial (DTT) and soon in satellite (DTH) environments. Patented in Spain and patent pending in the EU.

Television Anywhere. An advanced multi-screen multi-channel technology that allows a viewer to control and watch all the content received by or recorded in their main home television equipment on any computer, mobile phone, iPad or any other Internet connected device. Television Anywhere is software-based and can be updated via software upgrades on existing STB. US patent pending.

Motive's content division is:

Motive Television Limited, a Dublin-based award-winning independent production company that produces factual programmes for Irish broadcasters. It specializes in live sports production and sports documentaries and also produces factual and entertainment series.

Motive Television was founded in London in 2005 and its shares are quoted on the London Stock Exchange (AIM).

http://www.motivetelevision.co.uk/ir/mtv/ir.jsp?page=home