New Commercial launch - Telefonica Peru

28 November 2014 mirada plc ("mirada" or "the Company") New Commercial launch - Telefónica Peru mirada plc, the AIM-quoted audio-visual interaction specialist (AIM: MIRA), isdelighted to announce the successful launch of Telefonica Peru's Movistar Goproduct which features the Iris SDP backend tool. Telefonica Peru is a principal telecom operator in Peru, being a leader on thelocal market with estimated shares of 81% in phone services, 87% in broadbandand 60% in Pay TV. It is 98.5% owned by Telefónica S.A. Movistar Go, with mirada's Iris product, is a digital browser-based OTTplatform which enables consumers to view desired content from any device withthe browser (PC, tablet etc.). Movistar Go includes multiple functionalitiesfrom mirada's Iris solution. These are, amongst others: advanced search enginewhich enables content search through both VoD and linear TV; social TV featurewith content sharing through social media; extended content information throughthe integration with metadata providers; integration with external contentproviders, and more. These services have been selected by Telefónica Peru fromthe modular Iris solution, which also includes other services such aspersonalized recommendations, virtual channels, weekly planner, magazines andmultiscreen platform with apps for smartphones, tablets and other OTT services. Commenting, Jose Luis Vazquez, Chief Executive Officer, said: "This represents a big step following the Company's successful rollout of ouriris SDP modules in Peru and opens the way for further collaboration withTelefonica, both in LatAm and in the rest of the countries it operates in. "The Company continues to work on further features to be released in the nearfuture as part of Movistar Go product, and source new streams of income fromthis relationship." -END- mirada plc +44 (0) 203 751 0320José Luis Vázquez, Chief Executive Officer Walbrook PR +44 (0) 207 933 8783Nick Rome/Sam [email protected] Arden Partners plc (Nomad and Broker) +44 (0) 207 614 5900James Felix (Corporate Finance)Kam Bansil (Corporate Broking) About mirada mirada creates and manages services for digital TV platforms and broadcasterswhich enable consumers to interact with and purchase digital content ontelevision, mobile, online and bespoke devices. mirada's products and solutionsare used worldwide to deliver interactive TV, Video on Demand, digitalmarketing and payment services. Its products and services have been deployed bysome of the biggest names in digital media and broadcasting including Sky,Virgin Media, BBC, ITV, France Telecom and Telefónica. Headquartered in London,mirada has commercial offices across Europe and Latin America and operatestechnical centres in the UK and Spain. For more information, visitwww.mirada.tv. About Telefónica Telefónica is one of the leading telecoms companies in the world due to itsmarket capitalization and broad subscriber base. It already has a prominentposition in the telecoms industry. With its key products and services(broadband, landline and mobile telephony, digital TV) driving growth,Telefónica is focused on becoming the world leader in digital services. Thecompany has presence in 24 countries and a subscriber base of over 320 million.