New commercial launch in Mexico

MIRADA PLC - New commercial launch in Mexico

PR Newswire

London, February 4

mirada plc, the AIM-quoted audiovisual interaction specialist, is delighted toannounce another successful deployment of its Navi product.

AXTEL, one of Mexico's largest telecommunications providers has launched itspay TV service, AXTEL TV. AXTEL is offering a state of the art hybrid solutionwhich combines IPTV broadcast channels, on-demand (VoD, time-shift and networkpersonal video recorder) and interactive content via IP, along with access tofree-to-air DTT broadcasts channels.

AXTEL TV uses Navi, mirada's content navigation tool, which is deployed viamirada's global partnership agreement with Ericsson. Navi is a complete set ofinteractive navigational services providing AXTEL TV subscribers with a newenjoyable TV experience, "TV sin Horarios", including time-shift features suchas restart, pause, or record the programs desired.

Under mirada's agreement with Ericsson, in addition to the set-up fees alreadyreceived, mirada will earn licence fees dependent on the number of subscriberssigning up to the service plus annual support and maintenance fees from thedate of launch of the service.

Jenaro Martínez, AXTEL TV Director, commented:

"The launch of AXTEL TV marks AXTEL´s first steps in the Pay TV market, and weare confident that with our investment in mirada´s novel hybrid services, AXTELwill quickly become one of the leaders of the Mexican digital televisionmarket. Our customers can now access their favourite programs with aneasy-to-use and intuitive user interface."

José Luis Vázquez, Chief Executive Officer, mirada plc, commented:

"We are very proud to have participated in this project, which demonstrates,once again, our capability to introduce innovative products helping users tointeract with their digital TV offering. This is our second live service underpartnership with Ericsson, the first was GVT (Brazil), and the new subscriberswill add to the monthly licence fees we are already earning from our existingNavi and Iris deployments.

"As previously stated, we wish to continue expanding our activities throughoutLatin America, a key growth market for mirada. To date, our work here has beenextremely successful in cementing our product offering and we are confidentthat the region will play a key role in mirada's future success."

Seymour Pierce Limited (Nominated Advisor & Broker) +44 (0) 207 107 8000

AXTEL is a Mexican telecommunications company that provides local and longdistance telephony, broadband Internet, data solutions, custom-madecommunication solutions and now also Pay TV solutions in 39 cities and longdistance connectivity to business and residential customers in over 200 cities.It is the second largest telephony provider in Mexico, and one of the leadingcompanies in Information and Communication Technology solutions in thecorporate, financial and government sectors.

About mirada

mirada creates and manages services for digital TV platforms and broadcasterswhich enable consumers to interact with and purchase digital content ontelevision, mobile, online and bespoke devices. mirada's products and solutionsare used worldwide to deliver interactive TV, Video on Demand, digitalmarketing and payment services. Its products and services have been deployed bysome of the biggest names in digital media and broadcasting including Sky,Virgin Media, BBC, ITV, France Telecom and Telefónica. Headquartered in London,mirada has commercial offices across Europe and Latin America and operatestechnical centres in the UK and Spain. For more information, visit www.mirada.tv.