New Client win and further expansion

The Mission Marketing Group plc ("the missiontm" or "the Group")

New Client win and further expansion

Big, the award-winning Leicester-based creative agency and part of AIM-listed marketing communications group, the missiontm (The Mission Marketing Group - TMMG), has announced plans to expand its operations with the opening of a new full-service office in the West Midlands. Headed up by Jamie Heath (who has joined from McCann Birmingham), and Stu Perry (joining from Connect), a new account team has also been put together which will be dedicated to supporting its new client, the iconic motorcycle brand Harley-Davidson EMEA which has recently handed its lead creative account to Big.

Big will be tasked with helping to drive sales for Harley-Davidson across the UK and Europe, while growing the brand. As well as heading up marketing, the Agency will also lead creative and design work on a 'global literature project' which will help launch the brand's new motorcycle range in 2014.

The first project, headed up by Jamie Heath, will see Big develop a series of integrated pan-European campaigns to promote both brand activity and new motorcycle releases across the EMEA region.

Dylan Bogg, Big's CEO described Harley-Davidson as "an iconic global brand" and explained that the agency would help celebrate its 110 years as a result of the appointment: "Under Jamie, we've put together a new account team dedicated to support Harley-Davidson which has a wealth of experience in producing work across global markets and working in multiple languages. To say it's created a real buzz around the Agency is an understatement!"

The decision to extend the Agency's presence is part of an ambitious growth strategy to replicate its success in Leicester in the West Midlands, as well as being able to attract new talent in the Birmingham area.

"We've already built an enviable reputation as one of the leading creative agencies outside London, and we'll be looking to keep creativity at the heart of the new Birmingham Agency too. These are exciting times for Big and we welcome hearing from anyone in the industry looking for a new challenge."

Bogg added: "Jamie and Stu joining the team is a major coup for us. Both are extremely talented individuals with proven track records for delivery for award-winning work for brands."

Enquiries:

the missiontm is a national marketing communications and advertising group with 17 offices across the UK. The Group specialises in providing national and international clients with award winning marketing, advertising and business communications. Group members include Addiction, April-Six, Balloon Dog, Big Communications, Bray Leino, RLA, Robson Brown, Story, ThinkBDW and Yucca. the missiontm employs aver 800 staff nationally and is listed on AIM (TMMG).

www.themission.co.uk