22nd Jan 2014 07:00
Ultrasis plc ("Ultrasis" or "the Company)
New Beating the Blues 2.0 Application Launched in the US.
Ultrasis is pleased to announce that the new application of its Computerised Cognitive Behavioural Therapy (cCBT) treatment program for depression and anxiety, Beating the Blues 2.0 (BTB 2.0) has been launched in the United States and is now available for new and existing customers.
This follows a complete updating by Ultrasis of both the technology platform and the way that the content is delivered. BTB 2.0 has been developed in close partnership with UPMC and the new application will be distributed in the US by U Squared Interactive, our joint venture with UPMC.
U Squared Interactive Board Member Sharon Hicks said "Beating the Blues 2.0 keeps all the underlying science of the original program, but updates the look, feel and usability. This is very important because while we know that the program works and works well, we also know that the user experience is very important and, with the new program, we've made it more fun and easier to use."
The new developments include:
· Availability on wide range of tablets and mobile devices
· Built to latest industry standards (SCORM)
· Improved security features
· Improved user interface
· Shorter sessions
· New graphics and content design
· Customizable content
Ultrasis chief Executive John Smith said "This is a significant milestone for Ultrasis and our efforts to target the US market. We have made some headway with the previous version of the program but the US market demands the very latest in technology. We have a number of potential customers who are waiting for BTB 2.0 to be released and looking to contract with U Squared Interactive in the coming months. We have also begun the process of wide scale marketing and have recently released a 'white paper' that details the potential return on investment of using Beating the Blues to treat depression and anxiety within the US healthcare system in conjunction with Open Minds."
He added "We will also be releasing the new application within the UK in the next 3 months and have a number of potential partnerships in other countries now that we have the capability to create translated versions in a much more cost effective way"
Ends
Media enquiries:
For all enquiries relating to Ultrasis please contact
Ultrasis plc | Tel: +44 (0) 20 7535 2050 |
John Smith, Chief Executive | |
finnCap Limited | Tel: +44 (0) 20 7220 0500 |
Geoff Nash/Simon Hicks | |
JBP Public Relations | Tel: +44 (0) 11 7907 3400 |
Chris Lawrance |
Notes to Editors
Ultrasis is a healthcare company with core expertise in health, psychology, software development and programme management. We deliver a range of healthcare products to the consumer, the NHS, the corporate sector and other healthcare providers in the UK and Internationally. Ultrasis was the first company to offer computerised products based on Cognitive Behavioural Therapy (CBT) and interactive multimedia, and is still the world leader in this field.
U Squared Interactive recently launched a white paper in partnership with Open Minds to help Insurers and Providers in the US identify the return on investment (RoI) of using Beating the Blues within their services.
"From the payer perspective, the ROI numbers for CCBT are impressive," said Monica E. Oss, the chief executive officer of OPEN MINDS and one of the advisors to the model development process. "Depending on the health plan size and the length of time to ROI, the return ranges from twice to ten times the initial investment in CCBT - in just reduced mental health treatment costs alone. And, whether the payer is a health plan, an ACO, or a medical home, the power of CCBT to improve consumer well-being and reduce unnecessary service utilization is important."
A white paper outlining the model and the model assumptions is available at no charge in the OPEN MINDS library at: www.openminds.com/library/white-papers/usquared-online-cbt-121913.htm
Related Shares:
Ultrasis Plc