New Board Committee

Ladbrokes plc

4 July 2014

LADBROKES ESTABLISHES SOCIAL RESPONSIBILITY COMMITTEE

Ladbrokes plc ("Ladbrokes") announces that it has established a new Social Responsibility Committee to help the plc Board oversee the delivery of a socially responsible approach to providing betting and gaming services.

The Committee will be comprised of Senior Independent Director, John Kelly as Chair and Christine Hodgson, non-executive director with Peter Erskine, Chairman and Richard Glynn, Chief Executive in attendance.

The Social Responsibility Committee will sit at least three times a year and will monitor and report to the Board on the adherence to and development of Responsible Gambling policy across all areas of the business. It will also assess performance against other key social responsibility targets.

Company experts will be asked to attend the Committee on a regular basis and the Committee will work closely with the Remuneration Committee on developing key performance indicators which will be used to ensure that responsible gambling is reflected in Executive remuneration.

Commenting on the formal establishment of the Social Responsibility Committee, Ladbrokes Chairman, Peter Erskine said:

"We have always placed responsible gambling and social responsibility at the heart of our business and the establishment of the Committee formalises this approach and reinforces its importance to the future of the business. 

"It is clear that trust in bookmakers has been impacted by negative publicity and lobbying in the last year, and while we may believe that much of the concern is ill founded, we accept that it is only by our actions will be able to win it back. The Social Responsibility Committee , chaired by John Kelly with a wealth of experience and knowledge of the gambling industry, is a significant step in this process."

 The establishment of the Social Responsibility Committee with a heavy emphasis on responsible gambling is part of the fulfilment of Ladbrokes' announcement in February that it would establish such a committee, link executive remuneration and responsible gambling from 2015 onwards and utilise the data from its Odds On loyalty card to learn about at risk behaviour. Subsequently Ladbrokes has also become the first UK Company to run a television advert dedicated to encouraging people to gamble responsibly. 

- Ends -

About Ladbrokes

The name Ladbrokes is synonymous with betting and gaming; the hallmark of a premier brand. The Company, the origins of which date back to 1886, employs over 13,000 people in Britain and over 15,000 in total. It is one of the world's leading betting and gaming enterprises. Ladbrokes is a market leader in retail bookmaking in the UK, Ireland, Belgium and Spain where it operates a combined total of more than 2,800 betting shops. In addition to its extensive retail presence Ladbrokes offers thousands of betting markets on a daily basis via the internet, mobile and telephone. Ladbrokes.com, the Company's online betting and gaming facility, attracts circa one million active clients. Betting is offered via 13 tailored sites in nine different languages; supporting 17 currencies. The site incorporates the highest levels of security, which underwrite an integrated array of sports betting and gaming services available 24 hours a day, 365 days a year. Ladbrokes is focused on building its digital capabilities through a product and marketing agreement with Playtech to realise its vision of becoming a fully e-enabled international betting and gaming business.

For further information contact:

Media

Donal McCabe - Director of External Relations 07795 968 482

Ciaran O'Brien - Corporate Affairs Director 07976 180 173

Investors