30th Apr 2007 07:00
Embargoed: 7:00hrs 30 April 2007
International Brand Licensing Plc ('IBL')
International Brand Licensing Plc announces new Admiral Licensee for the Gulf Region
IBL today announces that it has entered into a six year license agreement for its Admiral sports brand with Jeddah based Khalid Al Amoudi Enterprises ("KAA"). The agreement covers the territory of the Gulf Cooperation Council States and will generate minimum royalties of $153,000, with management projections significantly higher, during the term.
Tony Hutchinson, IBL Chief Executive comments: "We are delighted to have entered this agreement with one of the most well respected and successful sports distributors in the Gulf region. KAA has a wealth of experience in the industry, and we are confident that it will successfully build Admiral into a mainstream sports brand there in the coming years."
Admiral is the official kit supplier to the England and Wales and West Indies Cricket Boards, as well as Leeds United and Huddersfield Town.
For further information contact:
Tony Hutchinson 0041-79-468-9450
Paul Foulger 0207-245-1100
Romil Patel / Katie Ratner 020 7448 4400
Blue Oar Securities
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