27th Oct 2006 07:00
Embargoed: 0700 Friday 27th October 2006 INTERNATIONAL BRAND LICENSING PLC ANNOUNCES NEW ADMIRAL TEAM LICENSEE FOR UK AND REPUBLIC OF IRELAND International Brand Licensing Plc ("IBL") announces that it has signed alicense agreement with Tenzero Ltd for the UK and Ireland for the categories ofTeam Sports Clothing and Equipment. The six year agreement has minimumguaranteed royalties of ‚£189,000 during the term of the contract.IBL Chief Executive, Tony Hutchinson, comments: "We are very pleased to havesigned an agreement with Tenzero, a newly formed division of Sondico UK. TheTenzero principals have a wealth of experience in the performance categoriesand first class relationships in the sports retail sector of both the UK andIreland. Launching in spring 2007 we look forward to seeing Admiral footballand cricket kits once again gracing the parks and playing fields around thecountry.This announcement underlines the strategic transition of Admiral's distributionin the UK. Combined with recent agreements announced with ASDA and Rajan GroupPlc, the Tenzero agreement realigns Admiral into a multi category/sector brandas opposed to operating a traditional single distribution model.As a consequence of the strategic transition, we are receiving minimumguarantees, demonstrating a growing confidence in the Admiral brand in the UKmarket. Discussions with other potential partners for additional categoriesshould result in the further strengthening of Admiral in the future."Admiral is the exclusive kit supplier to the England & Wales Cricket Boards aswell as Leeds United Football Club.For further information please contact:International Brand Licensing PlcTony Hutchinson 0041 79 468 9450Adam Reynolds 020 7245 1100ENDINTERNATIONAL BRAND LICENSING PLCRelated Shares:
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